Founding Head of Ecommerce – New Brand

Job Duties and Responsibilities

Shape the Website Strategy

• Develop and manage the long-term ecommerce vision, strategy, and operating roadmap.
• Establish governance, priorities, and success metrics that align ecommerce initiatives with broader business objectives.
• Identify opportunities to accelerate growth through customer experience improvements, technology, merchandising, and innovation.
• Evaluate emerging trends, tools, and technologies that strengthen our digital capabilities and competitive advantage.

Drive Commercial Performance

• Own the overall performance of the website channel including revenue, conversion, average order value, customer retention, and profitability.
• Continuously optimize the customer journey from acquisition through checkout and post-purchase.
• Develop data-driven strategies that improve customer engagement and commercial outcomes.
• Champion experimentation through A/B testing, personalization, and continuous optimization.

Build the Ecommerce Function

• Establish scalable ecommerce processes, governance, and best practices that support future growth.
• Lead platform enhancements, technology initiatives, and website evolution.
• Evaluate, negotiate, and manage relationships with external agencies, software vendors, and strategic partners.
• Develop reporting frameworks and dashboards that provide actionable business insights.

Lead Cross-Functional Execution

• Partner closely with Product, Marketing, Creative, Technology, and Customer Experience teams to deliver exceptional digital experiences.
• Align product launches, campaigns, and business initiatives across departments.
• Remove organizational barriers and drive timely execution of strategic priorities.
• Represent ecommerce as a key business function within leadership discussions.

Build & Develop the Team

• Recruit, coach, and develop a high-performing ecommerce team as the business scales.
• Provide strategic leadership and direction to the Ecommerce Lead and future team members.
• Foster a culture of accountability, innovation, collaboration, and continuous improvement.

Experience, Education, & Designations

• 7+ years of progressive ecommerce experience within a direct-to-consumer (DTC), retail, or consumer brand environment.
• Demonstrated success developing and executing ecommerce strategies that drive measurable business growth on Shopify.
• Experience launching, scaling, or transforming ecommerce businesses, digital channels, or emerging brands.
• Proven experience leading cross-functional initiatives involving marketing, creative, product, technology, and operations.
• Experience managing Shopify storefronts and the broader ecommerce technology ecosystem.
• Experience evaluating and implementing ecommerce technologies, digital platforms, and third-party solutions.
• Experience managing external agencies, technology partners, and vendor relationships.
• Previous leadership experience building, mentoring, and developing high-performing teams is strongly preferred.
• Experience working within a high-growth, entrepreneurial, or startup environment is considered a strong asset.

Knowledge, Skills, & Attributes

• Strategic thinker with the ability to translate long-term vision into practical execution.
• Strong commercial and financial acumen, with the ability to balance customer experience and business performance.
• Deep understanding of ecommerce operations, merchandising, digital customer journeys, and conversion optimization.
• Advanced analytical capabilities with experience leveraging data to identify trends, measure performance, and inform business decisions.
• Strong knowledge of Shopify, Google Analytics 4 (GA4), Google Tag Manager, Looker (or similar BI platforms), and the broader Shopify technology landscape.
• Experience with A/B testing platforms, personalization tools, customer behavior analytics, and conversion rate optimization (CRO) methodologies.
• Exceptional project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Outstanding communication and stakeholder management skills, with the ability to influence and align cross-functional teams.
• A builder's mindset – comfortable navigating ambiguity, creating structure, and establishing scalable processes from the ground up.