B2B Graphic Designer

B2B Graphic Designer (Performance Ads – LinkedIn, Meta & Google) – Remote | EST

Position Type: Full-Time, Independent Contractor

Location: Remote

Working Hours: U.S. Eastern Time (EST)

About the Role

At Pavago, one of our clients is hiring a B2B Graphic Designer to create high-performing static advertising creatives for cold B2B audiences across LinkedIn Ads, Meta Ads, and Google Display .

This is not a brand-design-only role. Your work will be directly connected to campaign performance, clicks, engagement, and conversions .

You’ll take campaign messaging, Ideal Customer Profile (ICP) insights, offers, and growth strategies and translate them into clear, compelling creatives designed to capture attention and drive action.

We’re looking for a designer who understands that successful performance creative combines strong visual design, messaging hierarchy, buyer psychology, and continuous testing .

If you design with performance in mind and enjoy using campaign data to make your next creative better than the last, this role is a strong fit.

What You’ll Own

Performance Ad Creative Design

Create conversion-focused static advertising creatives for

• LinkedIn Ads
• Meta Ads (Facebook & Instagram)
• Google Display Network

You’ll

• Translate campaign messaging into clear, scroll-stopping visuals.
• Design creatives specifically for cold B2B audiences.
• Develop multiple creative concepts and variations for testing.
• Experiment with different headlines, layouts, imagery, and CTAs.
• Adapt designs across platform-specific dimensions and placements.
• Maintain visual clarity across desktop and mobile environments.
• Ensure every creative communicates the core message quickly and effectively.

B2B Creative Strategy

Turn campaign strategy and ICP insights into effective visual concepts.

You’ll consider

• Target audience
• Buyer pain points
• Value propositions
• Funnel stage
• Campaign objective
• Offer positioning
• Messaging hierarchy
• CTA placement

Rather than simply receiving a brief and producing a graphic, you’ll contribute ideas about how the message should be presented visually to maximize performance .

Creative Testing & Iteration

Support a structured creative testing process.

You’ll

• Develop multiple variations of winning concepts.
• Create alternative headlines, layouts, CTAs, and visual approaches.
• Support A/B and multivariate creative testing.
• Review performance feedback from marketing teams.
• Identify patterns across winning and underperforming creatives.
• Iterate based on actual campaign results.
• Help establish repeatable creative frameworks based on what works.

The goal is not simply to produce more designs — it is to continuously improve creative performance .

LinkedIn, Meta & Google Creative Optimization

Understand how creative requirements differ across advertising platforms.

Create platform-ready assets for

LinkedIn

• Sponsored content
• Single-image ads
• B2B lead generation campaigns
• Thought-leadership and demand generation campaigns

Meta

• Facebook and Instagram feed ads
• Lead generation creatives
• Retargeting campaigns
• Prospecting campaigns

Google

• Responsive Display campaigns
• Display banners
• Retargeting creatives
• Multiple required dimensions and formats

Ensure creative remains visually consistent while being optimized for each platform and placement.

Collaboration with Marketing & Growth Teams

Work closely with

• Performance marketers
• Demand generation teams
• Growth marketers
• Copywriters
• Marketing leadership

You’ll

• Review campaign briefs and messaging frameworks.
• Understand campaign goals before beginning design.
• Translate copy and positioning into effective visuals.
• Contribute creative concepts during campaign planning.
• Incorporate performance feedback into future designs.
• Maintain alignment between messaging, design, and funnel objectives.

Scalable Creative Production

Build systems that allow the team to produce and test creatives efficiently.

You’ll

• Create reusable design templates.
• Build scalable creative systems.
• Maintain organized asset libraries.
• Develop repeatable campaign frameworks.
• Maintain consistent file naming and version control.
• Prepare final assets accurately for launch.
• Manage multiple projects and deadlines simultaneously.
• Maintain brand consistency without sacrificing testing velocity.

AI-Enhanced Creative Workflows

Use AI tools to accelerate creative ideation and production.

Tools may include

• Midjourney
• Adobe Firefly
• ChatGPT
• Other emerging AI design and creative tools

Use AI to support

• Concept development
• Visual ideation
• Image generation
• Creative exploration
• Rapid iteration
• Production efficiency

AI should improve your workflow and creative output — not replace strong design judgment.

Required Experience & Skills

Must-Have

• 3+ years of professional graphic design experience , with strong exposure to B2B advertising or performance marketing creatives.
• Portfolio demonstrating relevant work across:
• LinkedIn Ads
• Meta Ads
• Display advertising
• B2B marketing campaigns
• Strong proficiency with:
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• and/or Canva
• Strong understanding of:
• Conversion-focused design
• Visual hierarchy
• CTA placement
• Typography
• Layout
• Advertising creative principles
• Experience designing multiple creative variations for testing.
• Understanding of designing for cold audiences.
• Experience using AI tools within creative workflows.
• Ability to work from marketing briefs, messaging, and campaign strategy.
• Strong attention to detail and brand consistency.
• Ability to manage multiple projects and deadlines.
• Strong written English communication.
• Availability during EST business hours.

Nice to Have

• Experience working directly with performance marketing or demand generation teams.
• B2B SaaS, technology, agency, or professional services experience.
• Understanding of performance metrics such as:
• CTR
• CPC
• Conversion Rate
• CPA
• Experience interpreting creative performance data.
• Motion graphics or basic animation capabilities.
• Experience with additional AI creative tools.
• Familiarity with project management platforms such as:
• ClickUp
• Asana
• Notion
• Experience building reusable creative templates and design systems.

What Makes You a Strong Fit

You

• Design for performance, not just aesthetics .
• Understand how quickly an ad needs to communicate its message.
• Know how visual hierarchy influences attention and action.
• Understand B2B audiences and cold-traffic behavior.
• Think about the relationship between copy and design.
• Can translate ICP insights into visual concepts.
• Enjoy creating multiple variations and testing ideas.
• Don’t become overly attached to a creative when the performance data says otherwise.
• Use feedback and campaign results to improve future work.
• Can balance creativity with speed and production volume.
• Use AI tools intelligently to accelerate your workflow.
• Stay organized while managing multiple campaigns simultaneously.

What a Typical Day Looks Like

Your day may include

• Reviewing campaign briefs, ICP insights, and messaging.
• Developing concepts for upcoming B2B campaigns.
• Designing LinkedIn, Meta, and Google Display ads.
• Creating multiple variations of headlines, layouts, and CTAs.
• Collaborating with marketing teams on creative direction.
• Reviewing performance feedback from existing campaigns.
• Iterating on winning creative concepts.
• Reworking underperforming creative approaches.
• Using AI tools to accelerate ideation and experimentation.
• Resizing and adapting creatives across advertising platforms.
• Preparing final assets for campaign launches.
• Organizing templates, source files, and asset libraries.

In short: you turn B2B messaging and campaign strategy into performance-focused creative designed to generate attention, clicks, and conversions.

Key Metrics for Success (KPIs)

• Creative-driven improvement in CTR.
• Conversion performance of advertising creatives.
• Performance of A/B-tested creative variations.
• Speed and volume of creative production.
• Quality and consistency of campaign assets.
• Ability to identify and iterate on winning creative concepts.
• On-time delivery of campaign assets.
• Alignment between creative execution and campaign objectives.

Why This Role Stands Out

• Direct impact on paid marketing performance and revenue.
• Creative ownership across LinkedIn, Meta, and Google campaigns.
• Work closely with growth and demand generation teams.
• Opportunity to see how your designs perform using real campaign data.
• Continuous creative testing and experimentation.
• AI-integrated design environment.
• High ownership with room to influence creative strategy.
• Opportunity to grow into:
• Senior Performance Designer
• Creative Strategist
• Performance Creative Lead
• Associate Creative Director

Interview Process

• Initial Application Review
• Spark Hire Intro Video
• Portfolio & Creative Review with Pavago Recruiter
• Client Interview
• Final Interview
• Offer & Onboarding

Apply Now

If you have experience designing B2B performance ads for LinkedIn, Meta, or Google and understand how to combine visual design, buyer psychology, messaging, and performance data , we’d love to hear from you.

This role is ideal for a designer who wants their work to do more than look good — it should capture attention, communicate value, and drive measurable action.