Creative Strategist (Brand Manager)

Fast-growing pet pet brand Working across 3x countries Selling supplements for dogs & cats Tasks Creative Direction: Determine Buying Personas, Brand Pillars & content strategy Content Plan: Create emotional storytelling through engaging video formats Content Sourcing: Strong experience sourcing, briefing, and managing internal creators, influencers and external creators Campaign Management: Weekly campaigns on all our Socials Brief designers: Provide data-driven insights to creative teams for new assets Testing: A/B tests on hooks, copy, CTAs & formats Analyze metrics: Track full-funnel data and make informed decisions End Goal = Create Sales via Followers + Engagement on our Socials Requirements Experience: 3+ years managing paid social or paid search campaigns Copy writing: Strong track record of writing high-converting scripts, hooks, and messaging with emotional story telling Testing: Deep understanding of A/B testing concepts & formats Scaling: Growing Social Media channels Platform expertise : Understanding of creative formats and algorithmic requirements on different platfoms Project management : Ability to manage a fast-paced creative pipeline and collaborate smoothly with media buyers. Native Bahasa Malaysia Very Fluent in English Benefits High degree of autonomy Yearly increasing salary Yearly growing responsibility inside of company