Marketing Automation Specialist

Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing systems that drive lead generation, conversion, pipeline growth, and revenue attribution .

This is a hands-on execution role — not a passive campaign coordination position.

You’ll design, build, test, and optimize

• Email marketing automation
• Lead nurture workflows
• Lead scoring and lifecycle systems
• CRM automation
• Segmentation and lead routing
• Campaign tracking and attribution

You’ll work across platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, and Salesforce , helping marketing and sales teams operate more efficiently and convert more leads into revenue.

If you enjoy combining marketing automation, CRM systems, data, email marketing, and performance optimization , this role is a strong fit.

What You’ll Own

Marketing Automation & Workflow Development

• Build and optimize automated nurture sequences, drip campaigns, triggered workflows, and lifecycle automations
• Create scalable automation systems across the customer journey and marketing funnel
• Configure workflow triggers, conditions, branches, delays, and actions
• Test automation logic and troubleshoot workflow issues
• Improve lead progression from initial engagement through MQL, opportunity, and sales handoff
• Identify opportunities to reduce repetitive manual marketing processes

Email Marketing & Campaign Execution

• Build, test, launch, and optimize email campaigns using:
• HubSpot
• Marketo
• Pardot
• ActiveCampaign
• Klaviyo
• Create automated nurture and lifecycle email sequences
• Conduct A/B testing across:
• Subject lines
• Email copy
• Calls-to-action
• Send times
• Audience segments
• Ensure campaigns are responsive, accessible, on-brand, and conversion-focused
• Monitor deliverability and campaign performance

CRM Automation & Sales Alignment

• Integrate marketing automation workflows with CRM platforms such as:
• Salesforce
• HubSpot CRM
• Zoho CRM
• Build and maintain accurate lead routing and assignment workflows
• Improve marketing-to-sales handoff processes
• Maintain lifecycle stages and lead statuses
• Support lead scoring frameworks based on demographic, firmographic, and behavioral signals
• Ensure sales teams receive qualified leads with accurate context and engagement history
• Track progression from engagement → MQL → opportunity → revenue

Lead Scoring, Segmentation & Database Management

• Build and optimize lead scoring models
• Segment audiences based on:
• Persona
• Industry
• Geography
• Behavior
• Engagement
• Lifecycle stage
• Maintain clean and organized marketing databases
• Audit CRM and marketing automation data for accuracy
• Identify duplicate, incomplete, or outdated records
• Improve database health and segmentation quality
• Support compliance with GDPR, CAN-SPAM, CCPA , and applicable email marketing requirements

Analytics, Attribution & Reporting

• Monitor campaign and funnel performance across:
• Open rates
• Click-through rates
• Conversion rates
• MQL generation
• MQL-to-opportunity conversion
• Pipeline contribution
• Revenue attribution
• Build dashboards and reports using:
• HubSpot
• Marketo
• Power BI
• Tableau
• Analyze automation and campaign performance
• Identify funnel bottlenecks and optimization opportunities
• Translate marketing data into clear, actionable recommendations

Integrations & Marketing Operations

• Support integrations between marketing automation platforms, CRM systems, and other business tools
• Use platforms such as Zapier to automate cross-platform workflows
• Troubleshoot synchronization, lead routing, and workflow issues
• Support API or webhook-based integrations where applicable
• Maintain organized documentation for automation logic, campaigns, and operational workflows

Continuous Optimization

• Audit existing workflows and identify automation gaps
• Improve:
• Lead nurturing
• Campaign performance
• Lead scoring
• Database health
• Lead routing
• Workflow scalability
• Stay current with marketing automation platform updates
• Monitor email deliverability and automation best practices
• Recommend new systems and processes that improve marketing efficiency

Required Experience & Skills

Experience

• 2+ years of hands-on marketing automation experience
• Practical experience with one or more of:
• HubSpot
• Marketo
• Pardot / Account Engagement
• ActiveCampaign
• Klaviyo
• Similar marketing automation platforms
• Experience building:
• Automated workflows
• Lead scoring systems
• Nurture sequences
• Drip campaigns
• Lifecycle automations
• Segmentation systems

Technical & Marketing Skills

• Strong understanding of:
• CRM systems
• Marketing funnels
• Lead lifecycle management
• Marketing automation logic
• Lead attribution
• Email marketing
• Lead routing and sales handoffs
• Strong Excel or Google Sheets skills
• Understanding of email deliverability best practices
• Familiarity with data privacy and email compliance requirements
• Ability to troubleshoot automation and data-flow issues

Communication & Execution

• Strong written English communication skills
• Excellent organizational and problem-solving abilities
• High attention to detail
• Ability to manage multiple campaigns and workflows simultaneously
• Comfortable collaborating with marketing and sales stakeholders
• Able to work independently in a remote environment during U.S. business hours

Nice to Have

• HubSpot certification
• Marketo certification
• Pardot / Salesforce Account Engagement certification
• Experience with:
• Zapier
• API integrations
• Webhooks
• Multi-touch attribution
• Experience using:
• Power BI
• Tableau
• Advanced reporting platforms
• Background in:
• B2B SaaS
• Professional services
• E-commerce
• Growth marketing
• Experience working with U.S.-based marketing or sales teams

Tools & Platforms

You should be comfortable working with or quickly learning

• HubSpot
• Marketo
• Pardot / Account Engagement
• ActiveCampaign
• Klaviyo
• Salesforce
• HubSpot CRM
• Zoho CRM
• Zapier
• Excel / Google Sheets
• Power BI
• Tableau
• API and webhook integrations

What Makes You a Strong Fit

You may be especially successful in this role if you

• Think in systems, workflows, funnels, and conversion paths
• Can independently build automation workflows from start to finish
• Understand how marketing automation connects directly to sales pipeline
• Are analytical and highly detail-oriented
• Care about clean CRM data and reliable automation
• Proactively identify inefficient or broken processes
• Balance technical execution with marketing objectives
• Enjoy testing and continuously improving campaign performance
• Can manage several workflows without sacrificing accuracy

What a Typical Day Looks Like

Your day may include

• Building and testing automated workflows
• Launching email and nurture campaigns
• Reviewing campaign engagement and conversion data
• Adjusting lead scoring criteria
• Auditing segmentation and CRM data
• Troubleshooting lead routing or automation issues
• Reviewing MQL-to-opportunity conversion performance
• Building campaign dashboards and reports
• Collaborating with sales and marketing teams
• Identifying opportunities to automate manual processes

In short: You build and optimize marketing automation systems that improve lead conversion, CRM efficiency, pipeline generation, and revenue growth.

Key Metrics for Success

• Email open rates and click-through rates
• MQL generation and quality
• MQL-to-opportunity conversion rate
• Campaign-driven pipeline contribution
• Revenue attribution accuracy
• CRM data accuracy and database health
• Lead routing accuracy
• Segmentation quality
• Workflow reliability
• Email deliverability
• Reduction in manual marketing operations
• Speed and accuracy of campaign execution

Why This Role Stands Out

• Direct ownership of marketing automation systems
• Measurable impact on pipeline and revenue
• Hands-on exposure to leading CRM and automation platforms
• Opportunity to optimize the complete marketing funnel
• Work at the intersection of marketing, automation, CRM, data, and revenue operations
• High-autonomy remote environment
• Strong career growth opportunities into:
• Marketing Operations Manager
• Revenue Operations Specialist
• CRM Automation Lead
• Lifecycle Marketing Manager
• Marketing Automation Manager

Interview Process

• Initial Screening Call
• Spark Hire Intro Video
• Recruiter Interview
• Practical Marketing Automation Assessment
• Client Interview
• Offer & Onboarding

Apply Now

If you have hands-on experience with HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, CRM automation, email marketing, and lead nurturing , and enjoy building systems that turn marketing engagement into measurable pipeline, we’d love to hear from you.

Apply now to help build and scale high-performing marketing automation systems that improve conversion, operational efficiency, and revenue growth.

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