About The Role

Inbound Marketing Manager (B2B Pipeline & LinkedIn Growth) – Remote | U.S. Hours

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a predictable B2B pipeline through LinkedIn content, audience engagement, lead nurturing, and demand generation .

This is not a traditional content marketing or social media role.

Your primary goal is simple

Turn content → conversations → qualified pipeline.
You’ll work directly with the founder, who owns closing and sales conversations, while you focus on generating consistent inbound demand and qualified opportunities.

You’ll own

LinkedIn content and thought leadership
Content-led lead generation
Audience engagement
Inbound conversations
Lead nurturing
Funnel optimization
Pipeline contribution

If you understand how to turn attention into conversations — and conversations into revenue opportunities — this role is a strong fit.

What You’ll Own

Content-Driven Lead Generation

Create high-performing LinkedIn content, including:
Posts
Hooks
Carousels
Thought-leadership content
Identify content angles that attract:
B2B buyers
Founders
Executives
Decision-makers
Develop content around customer pain points, industry insights, objections, and buying triggers
Test different messaging, formats, and positioning
Optimize content based on engagement quality and pipeline contribution — not vanity metrics

Content → Conversation → Pipeline

Turn LinkedIn engagement into meaningful sales conversations
Identify high-intent signals across:
Likes
Comments
Profile views
Inbound messages
Start natural, relationship-driven conversations with relevant prospects
Use personalized, non-salesy DMs to engage potential buyers
Qualify prospects based on fit, interest, and buying intent
Move qualified opportunities into the sales pipeline
Maintain clear visibility into where leads originated and how they progressed

Audience Engagement & Lead Nurturing

Engage consistently with prospects and target accounts through comments and DMs
Build genuine relationships with relevant B2B audiences
Follow up with prospects using value-driven interactions
Re-engage warm prospects when appropriate
Nurture leads that are interested but not yet ready for a sales conversation
Ensure promising opportunities do not fall through the cracks

Funnel & Conversion Optimization

Build and improve a simple inbound funnel

Content → Engagement → Conversation → Qualified Lead → Call

Track conversion performance across each stage
Identify bottlenecks and opportunities for improvement
Develop lead magnets and content offers
Build simple nurture flows
Improve messaging based on prospect responses and buying signals
Create repeatable systems that make inbound pipeline generation more predictable

LinkedIn Growth & Personal Brand Development

Support founder-led LinkedIn growth and positioning
Develop content that strengthens authority and credibility within the target market
Maintain consistent publishing and engagement
Understand which topics attract the right audience rather than simply generating reach
Build a relevant network of prospects and industry decision-makers

Pipeline Tracking & Performance

Track inbound leads and conversations using CRM tools such as HubSpot
Maintain visibility into:
Lead source
Conversation status
Qualified opportunities
Calls booked
Pipeline generated
Measure content performance against business outcomes
Use data to improve content, messaging, and conversion strategies

Founder & Sales Collaboration

Work directly with the founder on pipeline quality
Share insights around:
Messaging
Prospect objections
Audience behavior
Buying signals
Content performance
Identify recurring questions and objections that can become future content
Help improve the quality of prospects entering sales conversations

What Makes You a Strong Fit

You may be especially successful in this role if

You understand that content is a pipeline-generation channel , not just a branding exercise
You’ve personally generated leads, conversations, or booked calls through organic content
You understand LinkedIn beyond impressions and follower growth
You are comfortable starting conversations with prospects
You think in funnels, systems, and conversion rates
You combine strong copywriting with analytical thinking
You take ownership of business outcomes rather than simply completing marketing tasks
You enjoy working directly with founders in fast-moving environments

Required Experience & Skills

Must-Have

2+ years of experience in:
B2B inbound marketing
Content-led growth
Organic demand generation
LinkedIn marketing
Strong hands-on experience creating LinkedIn content
Proven ability to generate:
Inbound leads
Prospect conversations
Qualified opportunities
Booked calls
Excellent copywriting and messaging skills
Strong understanding of:
B2B buyer behavior
Lead nurturing
Funnel conversion
Organic demand generation
Understanding of B2B sales cycles, including 2–3 month buying journeys
Strong written and verbal English communication
Ability to work independently during U.S. business hours

Nice to Have

Experience building founder or executive personal brands
Experience with:
HubSpot
Apollo
CRM systems
LinkedIn analytics
Content scheduling tools
Experience building:
Lead magnets
Nurture flows
Content funnels
Background in:
B2B SaaS
Agencies
Professional services
Founder-led businesses
Experience collaborating directly with founders or sales leadership

What a Typical Day Looks Like

You may spend your day

Writing and publishing LinkedIn content
Reviewing engagement and identifying high-intent prospects
Responding to comments and inbound messages
Starting conversations with relevant prospects
Following up and nurturing warm leads
Moving qualified opportunities into the pipeline
Tracking content-to-pipeline conversion
Testing new hooks, messaging, and content angles
Reviewing performance and identifying optimization opportunities
Collaborating with the founder on prospect quality, objections, and positioning

In short: You turn attention into conversations — and conversations into qualified B2B pipeline.

Key Metrics for Success

Qualified inbound conversations generated
Qualified leads added to the pipeline
Calls booked from organic content
Pipeline generated from LinkedIn
Content → Conversation conversion rate
Conversation → Qualified Lead conversion rate
Conversation → Call conversion rate
Quality of audience engagement
Consistency of content output
Lead nurturing and follow-up effectiveness

Why This Role Stands Out

Direct impact on revenue rather than vanity marketing metrics
Full ownership of inbound pipeline generation
Opportunity to build a scalable content-led demand engine
Work directly with the founder
Fast feedback and execution cycles
Minimal corporate layers and approval processes
Strong autonomy over content, engagement, and funnel optimization
Growth opportunities into:
Head of Growth
Demand Generation Lead
Inbound Marketing Lead
Growth Marketing Manager

Interview Process

Initial Screening Call
Spark Hire Intro Video
Recruiter Interview
Final Interview
Offer & Onboarding

Apply Now

If you have successfully generated B2B leads and pipeline through LinkedIn content , understand how to turn engagement into genuine prospect conversations, and care more about qualified opportunities than vanity metrics , we’d love to hear from you.

This is a high-ownership opportunity to build a measurable inbound growth engine and turn content → relationships → pipeline → revenue .

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