Senior Manager

<div>Job Title: Brand Manager - Duroflex</div><div><br /></div><div><br /></div><div>Job Title: Senior Brand Manager, Duroflex</div><div>Location: Bangalore (5 Day Work from Office)</div><div>Department: Marketing</div><div>Reports to: Head of Marketing</div><div>About Duroflex Group</div><div>At Duroflex, we're driven by a passion for comfort and a mission to help people sleep better. With</div><div>over 60 years of expertise, we've established ourselves as leaders in India's sleep and comfort</div><div>industry. Our comprehensive range includes mattresses, pillows, accessories, and furniture, all</div><div>crafted with quality, comfort, and innovation in mind.</div><div>We're committed to making comfort accessible to everyone, with a growing presence across India</div><div>through retail stores, exclusive showrooms, multi-brand outlets, and online platforms. Joining</div><div>Duroflex means becoming part of a team that values: Passion for comfort, Openness and</div><div>acceptance, Innovation and excellence</div><div>Together, we're creating a world-class sleep and comfort brand that makes a real impact on people's</div><div>lives.</div><div>Role Overview.</div><div>We are looking for a consumer-obsessed marketer who believes great brands are built on deep</div><div>human understanding, exceptional creativity and consistent execution.</div><div>As Senior Brand Manager, you will shape Duroflex's brand strategy by translating consumer insights</div><div>into compelling communication, product stories and category-defining campaigns. You will lead the</div><div>consumer understanding agenda for the brand while partnering with Product, Creative, Media,</div><div>Retail, PR and Sales teams to deliver a consistent and premium brand experience across every</div><div>consumer touchpoint.</div><div>The ideal candidate combines strategic thinking with exceptional creative judgement, an eye for</div><div>premium aesthetics, and a strong understanding of how media and creative work together to build</div><div>both long-term brand equity and business growth.</div><div>Key Responsibilities:</div><div>Consumer understanding and brand strategy -</div><div> Own the consumer understanding agenda for Duroflex through qualitative and quantitative</div><div>research.</div><div> Identify emerging consumer needs, category shifts and cultural trends that can shape the</div><div>future of the brand.</div><div> Translate consumer insights into actionable strategies for communication, product</div><div>development and retail experience.</div><div> Build and continuously evolve consumer personas, Jobs-to-be-Done frameworks and</div><div>category understanding.</div><div> Partner with leadership to shape long-term brand strategy and positioning.</div><div>Creative strategy and brand communication –</div><div><br /></div><div> Lead the development of insight-led creative strategies across campaigns, launches and</div><div>retail communication.</div><div> Write inspiring creative briefs rooted in strong consumer understanding.</div><div> Partner with creative agencies and internal teams to develop distinctive campaigns across</div><div>television, digital, social, retail and experiential channels.</div><div> Be the custodian of Duroflex's visual and verbal identity, ensuring consistency across</div><div>advertising, retail, packaging, merchandising and digital experiences.</div><div> Champion premium aesthetics across mattresses, furniture and home solutions, maintaining</div><div>the highest standards of design, storytelling, photography, typography and film.</div><div> Provide thoughtful creative direction and feedback to continually improve the quality and</div><div>effectiveness of communication.</div><div>Integrated Brand Campaigns</div><div> Lead end-to-end planning and execution of integrated campaigns across digital, retail,</div><div>influencer marketing, PR, content and offline media.</div><div> Ensure campaigns deliver both short-term commercial outcomes and long-term brand</div><div>equity.</div><div> Partner with Media teams to ensure creative ideas are platform-first and tailored for</div><div>television, digital, social, retail and commerce channels.</div><div> Evaluate campaign performance not only through business metrics but also through creative</div><div>effectiveness and media learnings.</div><div>Innovation & Product Launches</div><div> Work closely with Product and Innovation teams to identify whitespace opportunities.</div><div> Validate new concepts through consumer research and testing.</div><div> Lead go-to-market strategy and communication for new product launches.</div><div> Ensure every innovation is rooted in a compelling consumer need.</div><div>Brand performance and learning</div><div> Track brand health metrics including awareness, consideration, preference, search share,</div><div>NPS and consumer sentiment.</div><div> Measure creative effectiveness using both consumer feedback and campaign performance.</div><div> Monitor market trends, competitive activity and emerging consumer behaviours.</div><div> Convert learnings into actionable recommendations for future campaigns and product</div><div>development.</div><div> Manage the brand's digital presence and collaborate with the digital marketing team</div><div> Lead content creation with the creative team for campaigns, social media, and product</div><div>launches.</div><div> Oversee budgets, spending, and resource allocation to ensure efficient marketing</div><div>operations.</div><div> Support new product development (NPD) to maintain brand consistency and consumer</div><div>appeal.</div><div>Skills & Qualifications:</div><div> Experience:</div><div>o MBA/PGDM from a leading institute.</div><div>o 6–9 years of experience in Brand Marketing across FMCG, FMCD, Consumer Durables,</div><div>Lifestyle, Furniture or D2C brands.</div><div>o Experience building premium consumer brands is preferred.</div><div>o Exposure to omnichannel businesses and integrated marketing is an advantage.</div><div> What we are looking for:</div><div>o Consumer-first mindset</div><div> Ability to uncover consumer motivations and translate insights into winning</div><div>brand strategies.</div><div>o Creative & aesthetic judgement</div><div><br /></div><div> Strong eye for premium communication, storytelling, photography,</div><div>typography, films and design aesthetics, particularly within furniture, interiors,</div><div>home or lifestyle categories.</div><div><br /></div><div>o Brand Strategy</div><div> Experience shaping positioning, messaging architecture and integrated</div><div>campaigns that build long-term brand equity</div><div><br /></div><div>o Media understanding</div><div> Working knowledge of ATL, Digital, Performance Marketing, Influencer</div><div>Marketing, Retail Media and Content ecosystems, with the ability to develop</div><div>platform-first communication and partner effectively with media agencies.</div><div><br /></div><div>o Commercial orientation</div><div> Ability to balance creativity with business outcomes using data, experimentation</div><div>and consumer insights.</div><div><br /></div><div>o Own the annual brand calendar and communication architecture, ensuring consistent</div><div>storytelling across campaigns, product launches, retail, PR, social media and digital</div><div>marketing.</div><div>What We Offer:</div><div> Exciting career growth: Opportunity to work with a dynamic team and develop a clear career</div><div>path within an industry-leading org</div><div> Collaborative Environment: You’ll be working closely with senior leadership, creative teams,</div><div>product, and sales departments, allowing you to make a meaningful impact on the brand</div><div> Silo less work environment that’s young, dynamic and inclusive that doesn’t let creativity and</div><div>innovation expire</div><div> Competitive salary and performance-based incentives.</div><div> Learning & Development: Ongoing professional development opportunities through training</div><div>programs, workshops, and conferences to help you stay ahead in your career</div>