Dayal Group-Product Manager -Seeds

Product Manager – Seeds
Location:
Meerut, Uttar Pradesh
Department:
Marketing |
Business:
Seeds
Experience:
8–12 Years

Key Responsibilities

Conduct
market research
to identify farmer/customer needs, market trends, competitor offerings and new product opportunities.
Manage the
complete product lifecycle
from ideation, development and launch to performance monitoring and phase-out.
Work closely with
R&D, Sales, Marketing, Field/Extension and Supply Chain
teams for product development and execution.
Develop
pricing, positioning and product strategies
to improve market share and profitability.
Support Sales through
product training, promotional campaigns, technical communication and product demonstrations
.
Monitor
sales, market share, customer feedback, product adoption and profitability
.
Prepare product performance reports and recommend improvements to senior management.
Manage
product budgets and resources
for development, marketing and distribution.
Candidate Requirements
<B.Sc>. Agriculture / MABM
; MBA/PGDM in Marketing, Agribusiness or Product Management preferred.
8–12 years of experience
in the
Seeds industry
.
Strong experience in
Seed Marketing, Product Development and Product Management
.
Good understanding of
market research, product lifecycle, pricing, positioning and product profitability
.
Experience working with
R&D and Sales teams
.
Strong business acumen and analytical skills.
Good communication, negotiation and stakeholder-management skills.
Proficiency in
MS Office/Google Workspace and market research tools
.