Admissions Director (86821)

DescriptionAdmissions Director | Edinburg Nursing and Rehabilitation Center & Windsor Arbor View | Full-Time | Multi-Facility / Field-Based

Are you a results-driven healthcare sales and admissions professional who enjoys building referral relationships and helping patients transition smoothly into post-acute care? If so, we would love to speak with you.

Wellsential Health is seeking an Admissions Director to lead admissions, census development, and business development efforts for Edinburg Nursing and Rehabilitation Center and Windsor Arbor View.

As a purpose-driven nonprofit healthcare organization, Wellsential Health is committed to making wellness accessible for all Texans. Through skilled nursing, therapy and rehabilitation, and specialized memory care, we help residents live with dignity, comfort, and purpose.

As a nonprofit, we reinvest in our people, residents, and communities—not shareholders. That means better support, opportunities for growth, and a workplace where team members can build a meaningful healthcare career.

Role Overview

The Admissions Director manages the multi-facility admissions and sales process, including oversight of Admissions Coordinators and backup admissions staff. This role builds referral relationships, screens potential admissions, coordinates smooth transitions, and leads strategies that support inquiry and census growth. Approximately 75% of the role is field-based through sales calls, referral visits, screenings, and business development events.

Responsibilities

Lead admissions, sales, and business development efforts for both facilities to increase qualified referrals, admissions, and census
Supervise, train, and support Admissions Coordinators and backup admissions team members on inquiries, tours, closing skills, admission agreements, and welcome packets
Build and maintain relationships with hospitals, physicians, discharge planners, case managers, home health and hospice agencies, assisted and independent living communities, and other referral partners
Develop and maintain weekly 30/60/90-day sales plans, call calendars, market and competitor analyses, census strategies, referral targets, and specialty-program opportunities
Conduct sales calls, facility tours, community education programs, quarterly referral events, and other outreach activities; follow the company sales-cycle process and document results
Screen referrals using clinical and financial guidelines, review charts and payer eligibility, coordinate admission decisions with licensed clinical staff, and ensure required screening and PASSR documentation is completed
Respond to referral inquiries promptly, including hospital requests within 30 minutes, and accurately communicate admission details to clinical leaders and department heads
Oversee timely completion of admission agreements, welcome packets, demographic and financial information, waitlists, reports, surveys, scorecards, and admissions tracking systems
Participate in department-head meetings, daily regional huddles, sales planning meetings, and the Internal Business Development Committee; communicate admissions, readmissions, referral trends, and upcoming outreach activities
Manage the marketing budget and coordinate promotional events, community partnerships, and membership in organizations relevant to the resident population
Maintain a tour-ready facility and model room, monitor available beds and accommodations, and partner with departments to correct identified concerns
Stay informed on skilled nursing regulations, facility survey results, the Five-Star Quality Rating System, payer requirements, competitors, and healthcare market trends
Support customer-service initiatives and service recovery, including documenting and escalating concerns from referral sources, residents, and families
Participate in after-hours, holiday, and weekend on-call duties as assigned and assist with other duties or projects as needed

Qualifications

High school diploma or equivalent required;
bachelor's degree in marketing, business, healthcare administration, or a related field preferred
Skilled nursing, post-acute care, healthcare admissions, sales, or business development experience preferred
Strong customer service, communication, presentation, relationship-building, problem-solving, and decision-making skills
Ability to lead teams, manage multiple priorities, collaborate with interdisciplinary partners, and work independently across two facilities
Ability to understand and explain facility services, admission criteria, payer eligibility, survey results, and the Five-Star Quality Rating System
Comfortable conducting frequent field visits, community outreach, sales calls, and local travel
Must be eligible to work in the United States

Benefits

Competitive pay
Major medical, dental, and vision insurance
Supplemental insurance options, including critical illness, hospital, accident, short-term disability, and life insurance
Employee Assistance Program and Tuition Assistance Program
PayActiv Paycard—early paycheck access and pay advance options
Empower 401(k)
Holiday, Paid Time Off, and Bereavement benefits
$0-copay telehealth services
Employee Referral Program, engagement activities, and discount marketplace
Shoes for Crews reimbursement and Storms of Life emergency-assistance fund

Apply Today

Join a team where your leadership, relationship-building skills, and passion for helping patients can make a meaningful difference across two communities.

Apply today and take the next step in a career where your work truly matters.
QualificationsQualifications

High school diploma or equivalent required;
bachelor's degree in marketing, business, healthcare administration, or a related field preferred
Skilled nursing, post-acute care, healthcare admissions, sales, or business development experience preferred
Strong customer service, communication, presentation, relationship-building, problem-solving, and decision-making skills
Ability to lead teams, manage multiple priorities, collaborate with interdisciplinary partners, and work independently across two facilities
Ability to understand and explain facility services, admission criteria, payer eligibility, survey results, and the Five-Star Quality Rating System
Comfortable conducting frequent field visits, community outreach, sales calls, and local travel
Must be eligible to work in the United States

Regency Integrated Health Services is an Equal Opportunity Employer. Regency does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability status, national origin, veteran status or any other basis covered by appropriate law. All employment decisions are based on legitimate, non-discriminatory criteria.