Marketing Director

DescriptionPosition Summary

The Marketing Director serves as the sales and relationship leader within the community.

This role is responsible for driving occupancy growth through relationship-building, community outreach, tours, follow-up systems, and exceptional family experiences.

The Marketing Director partners closely with the Executive Director and leadership team to strengthen census growth, referral partnerships, community reputation, and overall community energy.

This is not a passive desk role.

This is a relationship-driven leadership position for someone who is proactive, organized, compassionate, and motivated by impact.

Key Responsibilities

Census Growth & Sales

Conduct community tours with prospective residents and families
Manage and maintain lead follow-up systems
Support inquiry-to-move-in conversion efforts
Assist with move-in coordination and family communication
Maintain accurate census and prospect tracking

Community Outreach & Networking

Build and maintain relationships with:

Hospitals
Skilled nursing facilities
Home health agencies
Hospice providers
Case managers
Social workers
Community organizations

Represent the community at networking and outreach events
Develop referral partnerships within the local market

Marketing & Community Presence

Support community marketing initiatives and events
Assist with social media and community visibility efforts
Help maintain a welcoming, professional community presentation
Identify opportunities to improve reputation and engagement

Leadership & Operations Support

Partner with the Executive Director and department leaders on census strategy
Communicate barriers, opportunities, and market feedback proactively
Support a positive and collaborative team culture
Demonstrate urgency, professionalism, and accountability daily

QualificationsQualifications

Senior living, healthcare, sales, marketing, hospitality, or relationship management experience preferred
Strong communication and interpersonal skills
Ability to build trust quickly with families and referral partners
Organized and detail-oriented
Self-motivated with strong follow-through
Comfortable networking and engaging with the public
Ability to manage multiple priorities in a fast-paced environment
Basic computer and communication technology proficiency required
Valid driver’s license and reliable transportation preferred

The Ideal Candidate

You may be a great fit if you:

Naturally take ownership
Bring solutions instead of excuses
Communicate early and clearly
Follow through consistently
Thrive in relationship-based environments
Stay calm under pressure
Build trust quickly
Bring positive energy into a room
Care deeply about people
Operate with urgency and professionalism
Want to help build something meaningful

We are looking for someone who is:

Relational but accountable
Compassionate but driven
Organized but adaptable
Professional but approachable

We are not looking for someone who waits to be managed.

We are looking for someone who leads.

What Success Looks Like

Success in this role includes:

Occupancy growth
Strong referral relationships
Consistent lead follow-up
Positive family experiences
Increased tours and move-ins
Strong community reputation
Operational partnership and teamwork

You will be measured by results, consistency, communication, and ownership.

Why Join OPS Living?

At OPS Living, you will have the opportunity to:

Make a meaningful impact in people’s lives
Build strong community relationships
Grow professionally within a growing organization
Be part of a mission-driven culture
Help shape the future of our communities

This role matters.

The families you help will remember you during one of the most important decisions of their lives.

Ready to Apply?

If you are someone who leads with compassion, communicates with urgency, and takes pride in creating exceptional experiences for others, we encourage you to apply.