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Director, Customer Relationship Management -Favorite Daughter, Joe's Jeans, Hudson Jeans, Herve Leger
joesjeans · Los Angeles, CA, US
About The Role
Essential Duties and Responsibilities - Lead the strategy, design, and optimization of CRM and lifecycle programs across all channels (email, SMS, push, in-app), serving as the channel expert who monitors industry trends and provides thought leadership on contact strategy and marketing-mix optimization. - Own the CRM revenue target and P&L contribution across all brands; build channel roadmaps and goals, deliver quarterly business reviews on drivers, opportunities, and risks, and partner with Ecommerce, Analytics, and Marketing leadership on business planning and forecasting. - Own the customer database and...
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