Creative Director, A/V — Apple TV Sports Marketing

Apple TV's Marketing team crafts world-class campaigns that connect audiences with

high-quality stories, building brand awareness and loyalty. We drive innovation and

excellence from strategic vision to creative execution, collaborating across Apple, with

agencies, studios, and talent to place Apple TV at the heart of global culture.

## Description

Apple is seeking a Creative Director to lead A/V Creative Advertising for Apple TV Sports campaigns, spanning live sports programming, sports films, & series across our Apple TV streaming service. This role calls for a strong storyteller who understands what drives engagement around live sports and sports storytelling specifically, not just entertainment marketing broadly.

The ideal candidate can develop a bold creative vision for a campaign, sell that vision cross-functionally, and execute it in a way that elevates the larger campaign. They are a thought leader who seeks out innovative approaches, stays ahead of emerging trends, and brings a creative sensibility that flexes across sports and entertainment content genres. They build strong internal and external relationships to drive alignment and produce groundbreaking campaigns.

## Minimum qualifications

10+ years of creative experience leading Sports and/or scripted title campaigns, with a track record in sports marketing preferred

Fluent across TV Streaming, Broadcast, Digital, and Social advertising formats and methodologies

Deep understanding of the sports landscape and what makes sports storytelling resonate with fans

## Preferred qualifications

Proven ability to build and direct high-quality A/V creative that meets Apple's standards

Collaborative, team-oriented approach with experience operating in a fast-paced, cross-functional organization

Experience managing a high volume of creative and campaign types in parallel