Key Accounts Executive

Our Client is looking for a motivated and detail-oriented Key Accounts Executive to join their dynamic sales team. This role is pivotal in managing the execution of sales strategies and account plans for modern trade / key accounts, ensuring strong business relationships, achieving sales targets, improving visibility, and maintaining high levels of customer satisfaction.

Key Responsibilities

Sales & Account Management

• Supervise day-to-day operations with key accounts.
• Ensure effective implementation of sales strategies, promotions, trade marketing activities and market activations at store level.
• Monitor and achieve monthly, quarterly, and annual sales targets.
• Track competitor activities, pricing, and promotions in the market.
• Support in negotiating agreements with accounts regarding listings, displays, and promotions.

Execution & Merchandising

• Ensure planogram compliance, product availability, and visibility in all outlets.-Oversee execution of in-store promotions and activations.
• Ensure timely replenishment of stock and avoid out-of-stock situations.

Customer Relationship Management

• Build and maintain strong relationships with key account decision-makers.
• Handle and resolve customer complaints or operational issues effectively.
• Ensure customer satisfaction by providing excellent service and communication.

Reporting & Analysis

• Monitor sales performance and share regular reports with management.
• Analyze sales data and provide insights to improve performance.
• Recommend opportunities for growth within each account.

Key Performance Indicators (KPIs)

• Achievement of sales targets for assigned key accounts.
• Growth in market share and product distribution.
• Effective execution of promotions and trade marketing activities.
• Customer satisfaction and relationship strength.
• Compliance with merchandising standards.
• Team productivity and performance.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 3–5 years’ experience in FMCG sales, preferably with exposure to modern trade / key accounts.
• Strong negotiation, communication, and interpersonal skills.
• Proven leadership and team management capabilities.
• Strong analytical and reporting skills.
• Proficiency in MS Office (Excel, PowerPoint, Word).
• A valid driver's license