Field Marketing Manager - DACH (Betriebswirt/in (Hochschule) - Marketing)

We're growing our EMEA Marketing organization to support our
rapidly scaling business. We’re seeking an experienced Marketing Manager – DACH
who is passionate about growing revenue, generating pipeline, and working
closely with a high-caliber sales team.
The Marketing Manager – DACH will work hand-in-hand with our
sales team focused on banking, financial services and insurance industries to
grow the business, including developing and executing demand generation
campaigns and driving pipeline progression programs.
This is a unique opportunity to join an exceptional team and
make a big contribution to our DACH business, shaping the way partners and
customers create value in a digital and AI-powered world.
About you:

• You

are operationally minded. You demonstrate a strong ability to make
data-driven decisions around programs, ROI, and pipeline impact and align
peers and sales to your prioritization.

• You

have excellent communication and presentation skills, with experience
communicating across a wide variety of cross-functional stakeholders.

• You

have a self-starter mentality with a strong sense of ownership and aren’t
afraid of building programs from scratch, including new AI-focused
initiatives.

• You

are a strong team player with a positive attitude, initiative, and a sense
of urgency to get it done.

• You

are curious about emerging technologies and motivated to help customers
understand and adopt AI responsibly and effectively.

Responsibilities:

• Own

marketing efforts for DACH including brand awareness, demand gen and
pipeline progression – effectively deliver pipeline generation for both
target marketing and target persona groups

• Proactively

drive marketing programs and an integrated marketing approach from
planning to execution, to tracking and optimization.

• Understand

sales needs, ensure alignment with marketing objectives, define programs,
deliver programs in-region, and measure success.

• Drive

Account-Based Marketing for top targets accounts in collaboration with
sales, ensuring tight alignment to account plans and goals.

• Own

end-to-end marketing plan for the DACH business, including program
development, measurement, and ensuring region to tracking towards revenue
targets

• Ensure

flawless execution of prospect and customer facing events including
tradeshows, industry events, and sales-driven events.

• Provide

leadership and support to the EMEA field organization, ensuring sales,
partners, and BDRs have the messaging, assets, and programs needed to
drive growth.

• Communicate

regularly with sales leadership, field sales, partners, and BDRs to share
plans, results, and insights.

Requirements:

• 7+

years of experience in B2B in field marketing, demand gen, or
account-based marketing roles with technology/software companies

• Experience

marketing to banking financial services or insurance

• Experience

marketing AI, data platform, cloud, or emerging technology solutions is a
strong plus

• Excellent

communicator, with proven track record of successfully partnering with
sales management and leadership

• Proven

ability to excel in a fast-paced, hands-on environment going from ideation
to execution.

• Experience

developing integrated, multi-touch marketing plans in fast-paced, hands-on
environments

• Experience

running account-based marketing with a set of named accounts

• Willingness

to travel when required and ability to work independently and autonomously