Field Marketing Manager - DACH (Betriebswirt/in (Hochschule) - Marketing)

• We're growing our EMEA Marketing organization to support our
• rapidly scaling business. We’re seeking an experienced Marketing Manager – DACH
• who is passionate about growing revenue, generating pipeline, and working
• closely with a high-caliber sales team.
• The Marketing Manager – DACH will work hand-in-hand with our
• sales team focused on banking, financial services and insurance industries to
• grow the business, including developing and executing demand generation
• campaigns and driving pipeline progression programs.
• This is a unique opportunity to join an exceptional team and
• make a big contribution to our DACH business, shaping the way partners and
• customers create value in a digital and AI-powered world.

About you

• You

• are operationally minded. You demonstrate a strong ability to make
• data-driven decisions around programs, ROI, and pipeline impact and align
• peers and sales to your prioritization.

• You

• have excellent communication and presentation skills, with experience
• communicating across a wide variety of cross-functional stakeholders.

• You

• have a self-starter mentality with a strong sense of ownership and aren’t
• afraid of building programs from scratch, including new AI-focused
• initiatives.

• You

• are a strong team player with a positive attitude, initiative, and a sense
• of urgency to get it done.

• You

• are curious about emerging technologies and motivated to help customers
• understand and adopt AI responsibly and effectively.

Responsibilities

• Own

• marketing efforts for DACH including brand awareness, demand gen and
• pipeline progression – effectively deliver pipeline generation for both
• target marketing and target persona groups

• Proactively

• drive marketing programs and an integrated marketing approach from
• planning to execution, to tracking and optimization.

• Understand

• sales needs, ensure alignment with marketing objectives, define programs,
• deliver programs in-region, and measure success.

• Drive

• Account-Based Marketing for top targets accounts in collaboration with
• sales, ensuring tight alignment to account plans and goals.

• Own

• end-to-end marketing plan for the DACH business, including program
• development, measurement, and ensuring region to tracking towards revenue
• targets

• Ensure

• flawless execution of prospect and customer facing events including
• tradeshows, industry events, and sales-driven events.

• Provide

• leadership and support to the EMEA field organization, ensuring sales,
• partners, and BDRs have the messaging, assets, and programs needed to
• drive growth.

• Communicate

• regularly with sales leadership, field sales, partners, and BDRs to share
• plans, results, and insights.

Requirements

• 7+

• years of experience in B2B in field marketing, demand gen, or
• account-based marketing roles with technology/software companies

• Experience

marketing to banking financial services or insurance

• Experience

• marketing AI, data platform, cloud, or emerging technology solutions is a
• strong plus

• Excellent

• communicator, with proven track record of successfully partnering with
• sales management and leadership

• Proven

• ability to excel in a fast-paced, hands-on environment going from ideation
• to execution.

• Experience

• developing integrated, multi-touch marketing plans in fast-paced, hands-on
• environments

• Experience

running account-based marketing with a set of named accounts

• Willingness

to travel when required and ability to work independently and autonomously