APS.72.26 - Marketing Specialist

JOB TITLE

Marketing Specialist

LEVEL/BAND

MM20

DEPARTMENT

Culture

DIRECT REPORT (JOB TITLE)

Brand and Marketing Manager

Overall Purpose of the Position

• Manage and support the daily brand and marketing functions and initiatives within the Bank.
• Independently co-ordinate and deliver assigned marketing campaigns in line with the Brand & Marketing Calendar.
• Work closely with internal and external stakeholders to ensure marketing initiatives are delivered on time and to the required standard.
• Prepare clear, engaging and accurate copy for various communication channels.

Operational Responsibilities

• Manage assigned marketing campaigns and initiatives from briefing and planning through to implementation and evaluation.
• Prepare campaign timelines and action plans, ensuring that agreed deliverables and deadlines are met.
• Co-ordinate multiple external marketing campaigns, maintaining clear communication with all relevant stakeholders throughout the process.
• Take ownership of assigned campaigns, proactively following up on outstanding actions, approvals and deliverables.
• Prepare clear briefs for agencies, suppliers and other external partners, ensuring that requirements and expectations are understood.
• Review campaign materials and deliverables to ensure that they are accurate, appropriate for the intended audience and aligned with the Bank’s brand guidelines.
• Prepare, review and edit copy for various communication channels, including direct customer communications, print and digital.
• Liaise with media houses, advertising agencies, publishers, print suppliers and other external partners as required.
• Support the management and creation of content for the Bank’s digital channels.
• Organise and co-ordinate promotional activities and other assigned marketing initiatives.
• Maintain a good understanding of the Bank’s products, services, customers and ongoing marketing priorities.

General Responsibilities

• Ensure compliance with Bank’s policies, guidelines, and underlying procedures at all times.
• Maintain a consistently high standard of work and accuracy.
• Attend training as requested by the Bank.
• Support with the ongoing management of the Brand & Marketing Calendar.
• Prepare action plans, campaign updates, presentations and reports as required.
• Perform any other duties that may be reasonably assigned.

Qualifications, Skills & Competencies

Mandatory

Skill

• Good knowledge of current marketing trends, channels, and best practice.
• Strong campaign co-ordination and project-management skills.
• Strong copywriting and editing skills.
• Working knowledge of digital marketing channels.
• Ability to communicate effectively and professionally with internal and external stakeholders.
• Ability to manage multiple assignments, priorities and deadlines with limited supervision.
• Ability to take ownership of assigned work and follow tasks through to completion.
• Proactive and solution-oriented, with the ability to identify issues and propose appropriate next steps.
• Organised, reliable and attentive to detail.
• Collaborative approach and ability to work effectively as part of a team.

Experience

4-5 years’ experience in a similar role carrying out various marketing campaigns and initiatives.

Qualification

Relevant professional qualification.

Desirable

Skill

-

Experience

-

Qualification

• -
• Position level (1 being the highest level)

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