Content Lead

Key responsibilities Lead & Inspire: Manage and mentor a team of copywriters to produce high-impact contentacross digital and print platforms. Strategize & Execute: Develop content strategies for performance marketing, CRM, andlanding pages that drive engagement and conversion. Craft Persuasive Copy: Write and review compelling, conversion-driven copy for ads, landingpages, CRM campaigns, and social media. Own the Brand Voice: Define and evolve ALLEN's tone of voice across all communicationtouchpoints. Drive Impact: Collaborate with brand, design, social, performance, and CRM teams to createand execute end-to-end campaigns. Tell Stories That Matter: Champion storytelling that is authentic, emotionally resonant, andculturally relevant, especially for Tier 2/3 audiences. Transform the Team: Build a culture of creativity, collaboration, and continuous improvementwithin the content team. Support ATL/BTL Campaigns: Contribute to print media assets, including brochures, flyers,newspaper inserts, and more. Measure & Optimize: Track performance metrics, analyse content effectiveness, and stayahead of trends in digital and educational marketing.

Qualifications & skills 8-10 years of experience in content leadership and copywriting — preferably in Edtech, D2C,or consumer brands. Past agency experience is an add-on. Exceptional command of English and Hindi (written and spoken). Demonstrated experience in social media content planning and execution across platformslike Instagram, YouTube, and Facebook. Proven success in print media and offline campaigns. Familiarity with performance marketing and CRM content. A natural leader who can inspire creativity and deliver under tight deadlines. A strategic thinker with a sharp eye for detail, storytelling, and cultural relevance.

Why Join Us? Be part of a brand that’s shaping the future of education in India. Work on high-impact campaigns with national reach. Collaborate with passionate teams in a fast-paced, purpose-driven environment. Influence the lives of millions through meaningful content.