Brand Manager

About ALLEN Digital

At ALLEN Digital, we spearhead a technology-driven approach to education, leveraging top-tier tech talent from leading technology firms. Through our strategic collaboration with Bodhi Tree Systems, a prominent venture capital firm known for building & scaling tech-first brands, we are revolutionizing education with a tech-first approach.

We address two critical challenges in the current education landscape: the need for more emphasis on holistic learning and adopting a one-size-fits-all approach. We are leveraging AI to develop an innovative ed-tech platform to provide students with a compelling end-to-end learning experience. Our goal is to transform education by providing personalized learning experiences that transcend traditional classrooms by catering to individual learning needs and to drive significant improvements in learning outcomes.

Website : <https://allen.in>

Position Overview

As a Brand Manager, you will play a key role in shaping andenhancing our brand identity, ensuring consistent and impactful messaging across allplatforms. Your responsibilities will include developing and executing brandstrategies, writing creative briefs, and overseeing marketing processes to drive brandgrowth and awareness.

Key Responsibilities

Brand Strategy Development & Execution

 Develop and implement comprehensive brand strategies to enhance brand identity andmarket position. Define the brand's mission, vision, and values to align with the institution's goals. Create and manage a brand calendar to plan and execute marketing campaigns andinitiatives.

Campaign Management: Plan, execute, and oversee marketing campaigns to promote the brand and driveenrollment. Monitor campaign performance and adjust strategies as needed to achieve desiredoutcomes.

Brand Messaging and Communication: Develop and maintain consistent brand messaging across all marketing channels andmaterials. Ensure that all communication reflects the brand's values and resonates with the targetaudience.

Creative Brief Writing: Write clear, concise, and compelling creative briefs for marketing campaigns andinitiatives. Collaborate with creative teams to ensure the briefs align with brand objectives andmessaging.

Content Creation and Management: Oversee the creation of content, including digital, print, and social media, to supportbrand initiatives.

 Ensure content aligns with brand standards and engages the target audienceeffectively.

Lead Generation and Enrollment: Implement strategies to drive student enrollment and generate high-quality leads. Utilize digital marketing channels, CRM systems, and data analytics to track andoptimize lead conversion.

Performance Measurement and Reporting: Track key performance indicators (KPIs) to measure the effectiveness of brandinitiatives. Prepare and present reports on brand performance, providing insights andrecommendations for improvement.

Stakeholder Collaboration: Work closely with internal stakeholders, such as zones, business development,product, and customer service, to align brand initiatives with business objectives. Build and maintain strong relationships with external partners, such as agencies,vendors, and media outlets.

Required Skillsets

 Strong analytical skills to interpret market data and derive actionable insights. Excellent project management and process optimization skills Ability to prioritize tasks, manage deadlines, and ensure quality in alldeliverables Ability to think creatively and develop innovative marketing ideas andcampaigns Ability to work in fast-paced, dynamic environment

Qualifications

 MBA from top B-school Proven experience in brand management, preferably in the education sector,telecom, financial services or quick-commerce Minimum 3 years of experience in marketing