CRM Manager

Role Overview
We’re seeking a hands-on and detail-oriented CRM Manager to drive end-to-end customer lifecycle campaigns across channels. You’ll play a key role in planning, executing, and optimizing campaigns that improve user engagement and retention.

Job Responsibilities:

Plan, oversee, and execute engaging CRM campaigns across email, push notifications, in-app messages, and SMS to drive engagement, retention, nurturing, and reactivation

Own the CRM content calendar – ensure timely campaign planning, scheduling, and delivery aligned with business priorities

Collaborate with product marketing, product development, sales, data analytics, and customer support teams to align CRM efforts with overall business objectives

Monitor and report campaign performance through dashboards, weekly/monthly reports, and actionable insights for leadership

Understand data flow in marketing automation tools; extract, analyze, and share performance metrics with key stakeholders

Continuously optimize campaigns based on performance trends, A/B tests, and customer insights

Ensure smooth CRM operations, resolving execution bottlenecks and driving process improvements

What we are looking for:

5+ years of experience in a dedicated CRM or lifecycle marketing role.

Preferably from an EdTech or consumer-tech background.

Proven ability to strategize and execute CRM campaigns end-to-end — including setup, testing, monitoring, and reporting.

Hands-on experience with CleverTap (required); familiarity with tools like MoEngage, WebEngage, or Salesforce Marketing Cloud is a plus.

Strong data-driven mindset with the ability to segment users, interpret campaign analytics, and optimize targeting.

Solid understanding of CRM backend systems, data flows, and database management

Demonstrated operations management skills across multiple channels (email, push, SMS, in-app).

Excellent project management and organizational skills — able to handle multiple campaigns and collaborate with various stakeholders.

Strong cross-functional collaboration — must work effectively with business, design, content, and analytics teams.

High attention to detail — zero tolerance for errors in customer-facing communication, links, tracking, and segmentation.

Why Join us:
Join us in shaping the future of learning. Be part of a team that's driven by innovation, focused on outcomes, and passionate about empowering students across the country. At ALLEN Digital, your work will make a measurable impact on millions of lives.