CRM Manager

Role Overview

We’re seeking a hands-on and detail-oriented CRM Manager to drive end-to-end customer lifecycle campaigns across channels. You’ll play a key role in planning, executing, and optimizing campaigns that improve user engagement and retention.

Job Responsibilities

• Plan, oversee, and execute engaging CRM campaigns across email, push notifications, in-app messages, and SMS to drive engagement, retention, nurturing, and reactivation
• Own the CRM content calendar – ensure timely campaign planning, scheduling, and delivery aligned with business priorities
• Collaborate with product marketing, product development, sales, data analytics, and customer support teams to align CRM efforts with overall business objectives
• Monitor and report campaign performance through dashboards, weekly/monthly reports, and actionable insights for leadership
• Understand data flow in marketing automation tools; extract, analyze, and share performance metrics with key stakeholders
• Continuously optimize campaigns based on performance trends, A/B tests, and customer insights
• Ensure smooth CRM operations, resolving execution bottlenecks and driving process improvements

What we are looking for

• 5+ years of experience in a dedicated CRM or lifecycle marketing role.
• Preferably from an EdTech or consumer-tech background.
• Proven ability to strategize and execute CRM campaigns end-to-end — including setup, testing, monitoring, and reporting.
• Hands-on experience with CleverTap (required); familiarity with tools like MoEngage, WebEngage, or Salesforce Marketing Cloud is a plus.
• Strong data-driven mindset with the ability to segment users, interpret campaign analytics, and optimize targeting.
• Solid understanding of CRM backend systems, data flows, and database management
• Demonstrated operations management skills across multiple channels (email, push, SMS, in-app).
• Excellent project management and organizational skills — able to handle multiple campaigns and collaborate with various stakeholders.
• Strong cross-functional collaboration — must work effectively with business, design, content, and analytics teams.
• High attention to detail — zero tolerance for errors in customer-facing communication, links, tracking, and segmentation.

Why Join us

Join us in shaping the future of learning. Be part of a team that's driven by innovation, focused on outcomes, and passionate about empowering students across the country. At ALLEN Digital, your work will make a measurable impact on millions of lives.