Director, Social - BabylissPRO

About the Company

Conair LLC is one of the largest, most successful, and well-recognized consumer products companies in the world. Over the past 60+ years, Conair has evolved into a global organization, offering personal care products, kitchen appliances, cookware, and professional beauty tools under more than 25 brand names in over 120 countries, with revenues exceeding $2.5 billion.

About the Brand

Join the team leading BaBylissPRO's expansion into consumer beauty — built on a professional heritage that has made it a trusted name among barbers and stylists worldwide. As Conair's premium brand, BaBylissPRO is redefining grooming and beauty tools through innovation, design, and superior performance, evolving from a symbol of excellence for professionals into an increasingly sought-after brand for consumers.

Our portfolio spans precision-driven barbering and grooming tools and high-performance styling tools, all engineered to deliver control, power, and results you can see and feel. From clippers and trimmers that push the boundaries of modern barbering, to dryers, irons, and stylers that elevate creativity behind the chair and at home, every tool reflects our deep connection to the professional community.

Award-winning products, bold collaborations, and trendsetting design fuel our cultural relevance and keep us ahead of the industry as it evolves. We champion barbers and stylists as creators while expanding our consumer reach through premium performance, education, and inspiration across channels. If you're passionate about building iconic brands with purpose and want to help shape the future of professional grooming and styling, this is the place to do it.

Position Summary

This newly created role is the next step in BaBylissPRO US's social-first journey. Over the past year, the brand has made significant progress building its social presence, and this role is designed to build on that momentum by converting it into a durable, strategic, in-house capability.

The Director of Social will build and lead an internal team and set BaBylissPRO's social-first strategic direction across Organic, Influencer & Creator, Community Management, and Social Commerce including the 2027 launch of TikTok Shop. The role will also define the KPI framework by which social performance is measured and serve as a key strategic partner to the Performance Marketing Center of Excellence on paid social strategy. This is a strategic leadership role: setting vision and direction for the team, with Managers and Coordinators translating that strategy into day-to-day execution.

Key Responsibilities

Social Strategy & Content Direction

Build and lead BaBylissPRO US's organic social strategy across platforms including workflows, team responsibilities, and governance.

Guide the strategic direction for content pillars, editorial strategy, and community engagement— built and executed by the Social Media Managers — and align closely with Brand Managers, Product Marketing, and R&D/Innovation on launches and campaigns.

Lead and develop the Social Media team across Styling Tools and Men's Grooming: set strategic goals, instill a culture of executional excellence and provide creative direction.

Establish the operating rhythm and ways of working for the department (planning cycles, review processes, and cross-functional touchpoints) that empower the team to move at the speed of culture and scale while upholding brand integrity.

Influencer & Creator Strategy

Lead the brand's influencer and creator strategy, building Influencer guidelines in partnership with Brand Manager, setting the vision for how BaBylissPRO comes to life through creators, brand friends, and affiliates.

Oversee Affiliate strategy across social media, editorial and Amazon and architect a tiered commission structure in partnership with cross-functional teams.

Direct the use of select third-party or agency partners for aspects of influencer execution, while retaining strategic ownership in-house.

Partner with the Education team to define how BaBylissPRO's educators — the network of professional stylists and barbers who support the brand's professional-side business — fit into the broader creator and influencer strategy, connecting professional credibility to consumer-facing content.

Social Commerce & TikTok Shop

Lead the strategy and 2027 launch of TikTok Shop including UGC, Live selling events, and partnerships for PRO Styling Tools and Men‘s Grooming, directing the roadmap that connects content, creators, and commerce.

Partner with Ecommerce and Sales to define commercial goals and measurement frameworks; responsible for building and then scaling with new hire as the channel grows.

Community Management

• Set the strategy and standards for community management including tone, engagement principles, and escalation protocols with the Community Manager executing day to day.
• Translate community sentiment, recurring themes, and emerging trends into strategic input for brand and product marketing.

Analytics & Cross-Functional Partnership

• Define the KPI framework and reporting cadence with the Measurement team, establishing the metrics that define success across organic, influencer, community, and commerce.
• Translate performance data and cultural trends into strategic recommendations to inform go-to-market strategy, and champion social media's point of view in GTM planning.
• Serve as a key strategic partner to the Performance Marketing Center of Excellence on paid social strategy, ensuring organic and paid are aligned against shared KPIs.
• Coach, mentor, and develop the team, leading by example and providing guidance on building a cohesive, impactful strategy that achieves brand and commercial objectives.

Qualifications

• 8+ years in social media, social commerce, or social marketing, ideally in beauty, personal care, or consumer products. Prestige/luxury a plus.
• Demonstrated, hands-on expertise on Instagram, TikTok, and YouTube platform-specific content strategy, formats, and algorithm fluency.
• Experience building/scaling a social team and managing people managers or senior individual contributors.
• Experience leading
• influencer and affiliate marketing strategy and execution.
• Experience launching TikTok Shop or another social commerce platform strongly preferred; experience bringing an agency-managed function in-house is a plus.
• Experience partnering with an education, ambassador, or professional/trade community program a plus.
• Deep, current fluency in creator culture; strong analytical and cross-functional collaboration skills.
• Deomonstrated, hands-on-expertise defining KPI frameworks and reporting cadences that connect social performance to broader marketing and sales goals.

Work Environment

• Working conditions are normal for an office environment.
• Must be able to sit for extended periods of time.
• Must be able to use a computer keyboard and view a monitor for extended periods of time.
• This role requires on-site presence in the Stamford, CT office Monday through Thursday, with the flexibility to work remotely on Fridays.

What We Offer

• Comprehensive Medical, Dental, and Vision plans
• Generous Paid Time Off programs

Life and Disability Insurance

FSA, HSA, and Dependent Care FSA programs

Paid Parental Leave

401(k) with Company Match

Employee Assistance Program (EAP) and Wellness Programs

Paid Volunteer Time Off

Complimentary breakfast and lunch in the Stamford office

At Conair, we inspire our customers through innovative, high-quality products and iconic brands that make everyday life better.

Passionate about this opportunity but do not meet every qualification? We still encourage you to apply. We would love to learn more about your experience and how you could contribute to the future of Conair.