Product Marketing Lead (Findies)

About Findies

Findies

• is a network of personal digital experts that help women discover products that truly fit their lifestyle — in fashion, beauty, wellness, home and garden, and more.
• Our team is small, hands-on, fast-moving, and AI-first. We’re looking for ambitious professionals who want real ownership and the opportunity to shape and build the business.
• As we grow within the $1.19 trillion e-commerce industry, your ability to deliver results and move fast will be essential to our success.
• About the role
• Findies is scaling through
• multiple product angles
• — each with its own audience (persona), quiz funnel, and paywall. Funnel performance is the single biggest lever on subscription revenue and today the single biggest bottleneck.
• We are hiring a

Product Marketing Lead

to own funnel performance and the team across the whole business.

Your success is measured by paywall conversion, subscription LTV, and rebill rates — not by how the funnel looks.

What you’ll be doing

Own CRO strategy for the whole Findies business — set the testing roadmap, prioritise bets by expected value, and report progress to leadership.

Own web funnels design and optimisation — question logic, branching, question-to-result mapping — to maximise completion rate and intent signal.

Design and iterate on paywall screens: plan structure, pricing display, urgency elements, trial offers — to maximise subscription start rate.

Run a structured A/B testing engine: hypothesis formation, test design, statistical interpretation, and translating results into go/no-go decisions — at team velocity, not just personal velocity.

Monitor and analyse funnel metrics (quiz CVR, paywall conversion, D0 cancel rate, S1–S2 rebill rate, CPA, LTV) — spot drops, diagnose causes, and act.

Conduct cohort & retention analysis: understand cancel rate patterns, rebill curves, and cohort quality differences across acquisition sources or angles.

Identify, define, and validate new marketing angles — the combination of creative concept, quiz content, and in-app focus for a target persona.

Conduct competitor and market research; systematically benchmark quiz funnel competitors (flows, offers, messaging, pricing).

Propose and test pricing changes: plan structure, trial lengths, price points, offers, and incentives.

Build the team: hire, onboard, and mentor 1–3 PMMs; set goals, review work, raise the bar on craft.

Translate funnel data, test results, and strategy decisions into clear narratives for product, growth, and leadership audiences.

What you’ll need

3+ years in Product Marketing / Growth Product / Funnel & CRO roles in subscription apps, consumer mobile, or high-velocity B2C, with at least 1–2 years in a senior / lead capacity.

Direct ownership of funnel & subscription metrics — you think in paywall CVR, rebill rates, CPA, and LTV.

Proven track record of measurable funnel improvements with specific numbers you can cite.

Hands-on A/B testing experience: you design, run, and interpret experiments independently.

Strong copywriting for quiz flows, paywalls, and onboarding — you write, not just brief.

Data fluency — you read dashboards, pull cohort data, distinguish noise from signal.

Product sense: ability to develop new product angles from persona hypothesis to launched funnel.

Comfort in ambiguous, fast-moving environments — you ship and iterate rather than wait for briefs.

Leadership experience.

Upper-Intermediate English or higher.