Product Marketing Manager

SBC Performance

drives scalable growth for brands ready to expand globally.

Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.

Trusted by 200+ companies, managing $150M+ in ad spend.

Scale faster. Grow smarter.

We are currently looking for a

Product Marketing Manager (Funnels & Email Automation)

who will own the development and optimization of web funnels and lifecycle communication. This role focuses on improving conversion rates, scaling experimentation, and building high-performing growth systems for our digital products across international markets.

Key Responsibilities

• Own and optimize
• end-to-end web funnels
• (quiz → onboarding → paywall → activation).
• Analyze user behavior and identify
• conversion bottlenecks across the funnel
• .
• Design and run
• A/B tests and growth experiments
• to improve key funnel metrics.
• Launch and scale
• multiple funnel experiments weekly
• across different markets.
• Build and optimize
• lifecycle email flows
• including onboarding, activation, retention, and reactivation.
• Work with product analytics tools to track performance and identify growth opportunities.
• Collaborate closely with
• product, engineering, design, performance marketing, and creative teams
• .
• Ensure strong alignment between
• ad messaging, landing pages, and product experience
• .
• Conduct user and market research to better understand user motivations and behavior.
• Monitor and report on key performance metrics such as
• CPA, conversion rate (CR), and predicted lifetime value (pLTV)
• .

Requirements

• 3+ years of experience
• in Product Marketing, Growth Marketing, Lifecycle Marketing, or similar B2C roles.
• Proven experience
• building and optimizing web funnels
• for digital products.
• Demonstrated success improving
• conversion metrics through experimentation and A/B testing
• .
• Strong analytical mindset and ability to work with funnel metrics and user behavior data.
• Hands-on experience with
• email marketing and lifecycle automation
• (flows, segmentation, triggers).
• Experience with product analytics tools such as
• Google Analytics, Looker Studio, Amplitude, PostHog, or similar platforms
• .
• Good understanding of
• payment infrastructure and web funnel setups
• .
• Strong collaboration skills and ability to work in
• cross-functional teams
• .
• Upper-Intermediate English or higher
• .

Nice to Have

• Experience working with
• international markets (US, EU, UK, LATAM)
• .
• Background in companies with a
• strong performance marketing culture
• .

Experience with

• subscription-based digital products
• .

Familiarity with

• EdTech, AI-driven products, or lifestyle apps
• .

What We Offer

• Remote work
• Competitive compensation
• Flexible working hours (start between
• 9:00–11:00 CET

)

• All necessary equipment
• Paid vacation and sick leave
• Educational support (certifications, courses, and training reimbursement)
• Company events and internal knowledge-sharing initiatives
• Transparent communication and an open feedback culture
• To learn more about how we handle your personal data during the recruitment process, please read our Privacy Notice.