PPC Media Buyer

SBC Performance
drives scalable growth for brands ready to expand globally.
Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets.
We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.
Trusted by 200+ companies, managing $150M+ in ad spend.
Scale faster. Grow smarter.
Ab
out the Role
We are looking for an experienced PPC Media Buyer to own and scale paid search campaigns across
Google Ads
and
Microsoft Advertising
(Bing). You will be responsible for driving high-quality inbound traffic from homeowners actively searching for home improvement services — and translating that traffic into verified leads that meet strict quality thresholds.
This is a hands-on, data-driven role at the intersection of performance marketing and lead generation. You will work closely with media buyers, analytics, and partner teams to continuously optimize campaign economics and improve unit-level profitability.

Requirements

3+ years of hands-on Google Ads experience managing accounts with $30K+ monthly spend
Proven track record in lead generation campaigns (home services, insurance, finance, or similar verticals preferred)
Deep knowledge of Google Ads: Smart Bidding, Search, PMax, Dynamic Search Ads, audience layering
Experience with Microsoft Advertising (Bing)
Analytical mindset: comfort with Excel / Google Sheets, GA4, and attribution modeling
Ability to interpret downstream metrics (not just CTR and CPC) and tie campaigns to business outcomes
Nice to Have
Experience with ping/post or lead aggregator models
Familiarity with tracking tools: Google Tag Manager, Hyros, RedTrack, Voluum, or similar
Experience with call tracking and pay-per-call campaigns
Google Ads certification

Key Responsibilities

• Campaign Management:

Plan, launch, and manage Google Ads and Bing campaigns across Search, Performance Max, and Smart Bidding formats
Own end-to-end campaign structure: account architecture, ad groups, keyword sets, match types, bidding strategy
Write and test ad copy; manage creative rotation and A/B testing at the ad level
Monitor and optimize bids, budgets, and Quality Scores on a daily basis

• Lead Quality & Unit Economics:

Optimize campaigns against CPL (cost per lead) and downstream quality metrics: appointment rate, sold rate, return rate
Work with tracking and analytics teams to ensure full-funnel visibility from click to conversion
Identify and suppress low-quality traffic sources, placements, and search terms
Maintain CPL within agreed targets while scaling volume without sacrificing quality

• Reporting & Analytics:

Build and maintain performance dashboards; report weekly on key KPIs and budget pacing
Conduct regular campaign audits and competitive analysis
Provide structured insights and recommendations to leadership based on data

• Testing & Growth:

Run structured tests: bidding strategies, audience targeting, landing page variants, ad formats
Stay current on Google and Microsoft platform updates, beta features, and industry trends
Collaborate with SEO and brand teams to align paid and organic strategies
Your performance will be evaluated against the following targets:
CPL within agreed vertical benchmarks
Lead appointment rate ≥ 15%
Lead return rate < 15%
Sold rate ≥ 2%
Month-over-month volume growth without quality degradation
Who You Are
You think in unit economics, not just media metrics
You are comfortable with ambiguity and able to prioritize what moves the needle
You take ownership - if a campaign is underperforming, you diagnose it and fix it
You communicate findings clearly to non-technical stakeholders
You are proactive about learning new platform features and testing them systematically
How to Apply
Please send your CV along with a brief note covering:
The verticals and budgets you have managed
Your approach to lead quality optimization in paid search
One example of a campaign turnaround or significant improvement you drove
To learn more about how we handle your personal data during the recruitment process, please read our Privacy Notice.