CRM Manager (Growth)

The Growth team at Kredivo focuses on maximizing customer lifetime value by driving user engagement and retention. We’re looking for a CRM Manager to take end-to-end ownership of lifecycle CRM and user journey initiatives, including supporting product feature launches, with a focus on optimizing transacting rates through segmentation and personalized targeting.
You’ll combine data-driven insights with creative experimentation to design, test, and scale personalized communications across channels (e.g., push, in-app, email, WhatsApp where relevant) that deepen engagement and encourage repeat behavior.
This role sits at the intersection of Product, Marketing, and Data. You’ll collaborate cross-functionally to build CRM strategies that are customer-centric, measurable, and scalable.
About the Job
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Own CRM strategy & performance for user segments (e.g., activation → first transaction, repeat transaction, churn recovery) with clear targets on transacting rate and retention
Plan and execute CRM for product feature launches: audience strategy, targeting, messaging, channel orchestration, and post-launch optimization
Design lifecycle journeys: segmentation, triggers, personalization logic, messaging strategy, and channel mix
Run rigorous experimentation: hypothesis → test design (A/B) → execution → impact analysis → iteration and scale
Have an analytical rigor to evaluate the performance of experiments to close the feedback loop and recommend improvements through data and insights
Stay close to local market reality: leverage Indonesia-specific consumer behavior, cultural nuance, and channel dynamics to craft messaging that resonates
About You
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At least 4 years of work experience in CRM / Lifecycle / Retention / Engagement roles within tech (fintech, e-commerce, marketplaces etc.)
CRM is a must: proven track record owning lifecycle campaigns or always-on journeys with measurable business impact (conversion/transaction/retention lift)
Creative + analytical blend: you can craft compelling customer messaging and evaluate performance with rigor (cohorts, uplift, incrementality)
A personality very focused on getting things done with owner, not renter mindset
Comfortable with data: Excel/Google Sheets required; SQL is a plus (or strong willingness to learn quickly).
The ideal candidate is a self-starter who will own CRM outcomes end-to-end combining customer empathy and creative messaging with analytical rigor. You’re comfortable with ambiguity, naturally curious, and thrive in a fast-paced environment where you iterate quickly, learn from data, and continuously optimize for lift.
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