Brand Manager (Kallo)

Help shape the future of sustainable food. We’re a certified B Corp, creating healthier food for healthier people and a healthier planet with much-loved brands including Clipper Teas, Kallo and Mrs crimbles. Purpose-led. People-centred. Performance-driven. We are looking for a Brand Manager for Kallo. You’ll be responsible for supporting the implementation of marketing strategy and tactics to drive long-term sustainable growth (sales & profit) and develop and project manage innovation/renovation in line with the Kallo pipeline. Our ideal candidate will have brand manager level experience in FMCG, good digital marketing skills; experience leading a product launch and P&Ls, the importance of brand USP; be able to interpret data and build category stories along with good commercial acumen. Key responsibilities include: · Support Kallo with the development, implementation and execution of brand plan (to include consumer insight, shopper behaviour, customer insight, analysis, pricing, promotional activity etc) · Responsible for the development and management of new product development (innovation and renovation) from ideation through concept and launch through to in-store execution and post launch analysis · Collect, compile, verify and analyse data on market trends, consumer behaviour and competitor activity to identify market opportunities · Understand the shopper, their behaviours and develop activities for the brand to win new consumers by working with commercial team · Use consumer insight to inform production development: communications and influencer programmes · Project manage all aspects of the Innovation Board critical path, working closely with all stakeholders (internal + external) to deliver top quality innovation on time · Calculate P&L’s, brand profitability and other key metrics for each category and innovation · Use data sources including IRI / Kantar etc, develop trends and present arguments to retailers on our portfolio building a compelling selling narrative · Trade presentations – Competent in building and presenting to retailers for sell ins · Comms – supporting the controller on comms across all brand categories · Manage best in class Ecomm content, including but not exclusive A+ content, images and website to ensure optimised look with an ‘always on’ mindset · Administer and maintain the relevant A & P budgets liaising with various Ecotone departments: raising PO’s, monthly reconciliations · Brand Bank – update and ongoing management If you love Brands and have a 'self-starter' mindset wishing to join an agile, fast-paced company that makes a difference, please do get in touch. Ecotone is committed to creating a diverse, inclusive and equitable environment for all. We are committed to “Food for Bio-diversity” ie: to nourish; to protect; to grow a movement and to raise awareness about the benefits of a healthy, biodiverse world.