Interim Product Marketing Manager
fundamentalxr · London
About The Role
About Fundamental XRFundamental XR develops immersive surgical training solutions using virtual reality, mixed reality, and haptic technology. We work with medical device manufacturers, professional bodies, academic medical centres, and health networks to improve surgical education at scale. Our platform addresses a genuine gap in how surgeons learn and develop procedural competence — without reliance on operating room time.The opportunityWe are seeking an experienced Interim Product Marketing Manager to join us immediately. This is a substantive, field-based engagement with a clear mandate: understand where our product truly creates value, define where we should compete, and help us build a commercial story that reflects that.ResponsibilitiesOver the course of this engagement, you will:Conduct firsthand win/loss and churn interviews across our four customer segments — device OEMs, professional bodies, academic medical centres, and health networks — and develop accurate buyer personas for eachAssess our competitive position and produce a clear recommendation on where to focus commercial efforts and in what orderValidate product and packaging concepts against real market demand before investment decisions are madeDevelop positioning and messaging that moves the business off price competition and onto demonstrable valueIdentify the root causes of recurring revenue churn and set out a structured remediation planProduce sales enablement materials grounded in market evidenceDeliver a formal day-30 recommendation: proceed, refocus, or stopIdeal candidateThe successful candidate will have direct experience in the medtech sector and a strong understanding of how device OEMs structure training investment, medical affairs, and KOL engagement <programmes.You> will be able to demonstrate:Hands-on experience conducting market research and win/loss analysis — not managing third parties, but doing the work yourselfThe ability to segment complex, mixed markets and articulate a clear prioritisation rationaleA track record of repositioning a product or business away from price-led competition and improving customer retentionComfort working independently in a lean, fast-moving environment with ambiguous data and high accountability
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