Senior CRM Manager (m/f/d)

About HOLY

HOLY

is the soft drink revolution

With our powdered drinks HOLY Energy®, HOLY Hydration®, HOLY Iced Tea®, and HOLY Milkshake® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.

Over 2M loyal customers

• Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on
• <reviews.io>
• speak for themselves.

From D2C to Global Omnichannel

In less than four years, we've profitably scaled HOLY to more than €180M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.

We are still just getting started

Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 170+ people aims high (Coca-Cola, we're coming for you!).

About the Position

At HOLY we build soft drinks - and a CRM engine that actually feels like us.

Our customers are not just buyers - they're part of the HOLY Squad. CRM is one of our most powerful tools to deepen that relationship, drive retention, and turn first-time buyers into loyal fans.

We're looking for a

Senior CRM Manager

who is HOLY's technical and conceptual owner of all CRM automation. You're equal parts builder and strategist: someone who gets their hands dirty in Klaviyo and Chatarmin every day, while thinking three steps ahead about what our automation setup should look like six months from now. You don't just ship flows — you build them to scale, monitor them relentlessly, and make them feel unmistakably HOLY.

You'll be embedded in our CRM team and report directly to the CRM Lead.

Responsibilities

Own all automation flows - operationally and strategically

You build, maintain, and evolve our email and WhatsApp flows and transactional campaigns across the entire customer lifecycle - from concept to execution.

Segmentation & personalization

You develop and own our CRM segmentation logic and personalization approach. You translate behavioral signals and lifecycle data into targeted communication that increases conversion, retention, and LTV — driven by data, not gut feeling alone.

Run structured A/B tests

You design, set up, and analyze tests across flows and transactional campaigns independently. You translate results into concrete, documented optimizations — and implement them.

Track, report, and act on performance

You regularly monitor automation KPIs, proactively spot issues and opportunities, and communicate findings clearly without waiting to be asked.

Collaborate cross-functionally

You work closely with Shop, Data/BI, Ops, and Creative as a reliable, technically strong CRM partner. You drive alignment and execute on shared projects hands-on.

About You

Hands-on CRM expert

You have deep, practical knowledge of Klaviyo (or comparable ESP), including building complex automations from scratch, advanced segmentation, and WhatsApp CRM (preferably Chatarmin). You independently architect and launch new flows.

Doer with an ownership mindset

You get things done. You set your own agenda, execute without being pushed, and take full accountability for the quality and results of your work.

Segmentation & personalization thinker

You naturally think in customer segments, lifecycle stages, and behavioral signals and translate that thinking into targeted, meaningful communication.

Analytically rigorous

You're comfortable pulling and interpreting performance data, running structured A/B tests, and deriving clear, evidence-based actions.

Conceptually strong with brand sensibility

You think beyond the technical setup and bring creative, conceptually strong ideas to CRM - with a genuine feel for HOLY's tone, brand, and community.

Clear and structured communicator

You document your work cleanly and can translate technical complexity for non-technical stakeholders across the team.

Collaborative by default

You build strong cross-functional relationships and actively contribute to a knowledge-sharing culture within the CRM team and beyond.

Languages

: Business fluent in English is a must, German is a plus.

Our Offering

In today's job market, A-players have many options to choose from. As part of our offer, we prioritize providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

A successful and growing company

Join a company that has been growing profitably and quickly for the last 36+ months and has raised a Series B, while many other e-commerce companies are struggling.

Huge impact

Enjoy huge impact to shape HOLY's internationalization in a top market.

Awesome team

Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!

Top product

• Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our
• <reviews.io>
• reviews or contact us for free samples.

Startup culture

Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.

Perfect setup

Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauer Berg, flexible working hours, and much more.

Competitive comp. + equity

Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity — giving you the chance to share in our current success and benefit from the massive upside as we scale.

How we support your growth

flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy, and biannual 360° feedback tied to your compensation.

Find out more about HOLY and our team on our

careers page

.

The Process

As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.

Getting to know you

We will have a 30-minute screening interview where we will talk to you more about HOLY and the position and see if our expectations match.

Hiring Manager interview with Simone (CRM Lead)

We will dive deeper into your CRM experience, technical background, and your approach to automation and personalization.

Case study & on-site interview

As soon as you have successfully completed the first interviews, you will receive a case study. In a second meeting at our office, the HOLY Temple, the team will discuss your case study with you and answer questions.

Reference calls

At this stage, we'd like to connect with 1-2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally.

Interview with Matze

As a strong cultural fit is important to us, you will have a final meeting with Matze, one of our HOLY Founders. This gives both you and us the opportunity for a final check.

Job offer and decision

• If everything goes well, you will receive an offer and we are ready to embark on this journey together with you!
• Typically this process should take around 2-3 weeks.
• Any questions or concerns?
• If you have any questions or feedback, please send an email to
• <[email hidden]>
• .