Analyst, Digital Marketing (Metasearch)

About Traveloka Traveloka is Southeast Asia's leading travel and lifestyle super-app. We connect tens of millions of travellers across the region with flights, hotels, experiences, financial services, and more — all from a single platform. Since our founding in 2012, we have expanded to eleven markets, processed billions of dollars in transactions, and built one of the most recognised consumer brands in the region. We move fast because the region demands it. Southeast Asia is young, mobile-first, and growing faster than almost anywhere else on earth. We are not transplanting a Western playbook — we are writing a new one, from scratch, for a market that does not look like anywhere else — and we are calling for people who want to be part of that. About the Team Metasearch is where Traveloka competes for travel intent at the exact moment a Southeast Asian traveler is comparing prices across Google, Trivago, Skyscanner, Wego and beyond. We own the bidding, feeds, and economics behind that presence — turning millions of flight and hotel queries into profitable, scalable demand across 11 markets. We are rigorous, fast-moving, and unapologetically data-driven. Here you live close to the numbers. You will tune bids and ROAS targets, shape product feeds, run experiments that move spend by real margins, and read signals others miss. If you get energized by auction dynamics, clean data, and a channel where a smart decision compounds across the region, you will do the best work of your career here — and you will see its impact fast. About the Job As a fully competent analyst, Digital Marketing is one of the highest-intent acquisition surfaces Traveloka has — travelers arrive ready to book, and the marketer who reads the auction best wins. You will own paid campaigns end to end across markets, making the bidding and feed decisions that directly move bookings and ROAS — all as an individual contributor, without managing a team. Own assigned accounts across platforms like Google, Trivago, Skyscanner, and Kayak, setting strategy at the campaign level and hitting efficiency and volume targets Design and run bidding strategies and experiments, optimizing CPC, conversion, and ROAS without manual hand-holding Diagnose feed, pricing, and connectivity issues independently and partner with product and supply teams to fix root causes Build the analyses that explain performance and recommend the next move — not just report what happened Run structured A/B tests, draw defensible conclusions, and roll winners into business-as-usual Monitor the competitive landscape and adjust strategy to defend and grow Traveloka's position Mentor P1-P2 teammates on tools, process, and channel fundamentals without holding line-management responsibility Job Requirements You have at least 3 years of digital or performance marketing experience, with real ownership of channels or campaigns You can manage paid campaigns independently and explain the trade-offs behind every bid and budget call You understand metasearch mechanics deeply — feeds, auction dynamics, attribution, and how price competitiveness drives results You are highly analytical: you frame the question, pull the data, and reach a conclusion you can defend You are fluent with analytics and BI tools (Google Analytics, Tableau, Looker Studio, or similar) and comfortable with SQL or eager to use it You use AI tools to scale your analysis and content while keeping a critical eye on accuracy You communicate clearly in English and can make a data story land with non-technical partners You have a degree or equivalent experience in marketing, business, or a quantitative discipline You manage multiple campaigns and deadlines in a fast-moving environment without dropping quality You have scaled spend on a major metasearch platform and can point to the efficiency gains you delivered You have built automation or bidding scripts (Google Ads scripts, Python, or similar) that saved real hours You have multi-market experience across Southeast Asia and understand how demand and pricing differ by country Join Us If you have read this far and felt something click — the problem, the scale, the moment — we would like to hear from you. We review every application. If your background is a strong fit, you will hear from us within 5 business days. We are building the kind of company where strong people choose to stay because the work keeps getting bigger and better. If that is what you are looking for, apply.