Senior Analyst, Digital Marketing

About the Team When millions of travelers across Southeast Asia search for their next flight, hotel, or escape, we are the team making sure Traveloka is the answer they find. As part of Digital Marketing, our SEO crew owns organic discovery at massive scale — across 11 markets, multiple languages, and a product range that spans flights, accommodation, attractions, and more. You will work where technical depth meets editorial craft: shaping site architecture, content strategy, and structured data, and adapting fast as search shifts toward AI-powered answers. We measure everything, ship continuously, and treat every ranking as a hypothesis to test. If you want your work seen by an entire region rather than a single funnel, you will feel at home here. About the Job As a senior digital marketing individual contributor driving complex marketing programs across multiple Traveloka products and markets, you carry no people-management accountability and no direct reports: you set the bar through your own expertise, technical direction, and the mentoring you give, not through line management. Own the marketing strategy for a significant product or market portfolio and deliver measurable, compounding growth Lead the hardest cross-channel work — large campaigns, platform migrations, measurement and attribution, internationalization — with partner teams Architect and scale automated and content-driven marketing systems that generate durable results Set the experimentation agenda, raise the rigor of how the team tests, and institutionalize what wins Mentor and technically guide junior specialists and review their work, without owning their management Translate marketing performance into business impact and present recommendations to marketing leadership Stay ahead of digital and AI-driven shifts and turn them into a defensible Traveloka advantage Job Requirements You have at least 5 years of SEO experience with a clear record of delivering large, durable organic growth You are an expert across technical, on-page, and content SEO and have led migrations or large architecture changes without losing traffic You scale SEO through systems and automation, not just manual optimization You partner fluently with engineering and product, and you can scope and prioritise technical work credibly You turn complex analytics into a sharp story and a clear plan, and you defend your reasoning with data You mentor and raise the standard of more junior marketers through expertise, not authority You are fluent in how generative AI and answer engines are reshaping search, and you build for it You hold a relevant degree from a good university You communicate persuasively with both engineers and senior marketing stakeholders You have led a major site migration or replatform with no lasting organic traffic loss You have built and own an automated SEO monitoring or programmatic content pipeline at scale You have published or spoken externally on SEO, or have a measurable footprint in AI-search optimization