Specialist Brand & Trade Marketing

About this Position Henkel is looking for a Specialist Brand Trade Marketing to join our team in Tbilisi, Georgia. What you´ll do 1) Design development in collaboration with advertising agencies for: - Product packaging - Marketing materials (including printed materials, catalogs, banners) - Retail equipment (stands, display units, shop-in-shop solutions) - Demo tools and other promotional materials 2) Branded Merchandise: - Work with advertising agencies to select branded merchandise (e.g., caps, T-shirts, vests, uniforms, pens, notebooks) - Place orders and monitor execution and production to ensure timely delivery 3) Retail Equipment: - Work with advertising agencies to select retail equipment (stands, display units, pallets, shop-in-shop solutions) - Place orders and monitor execution and production within established deadlines 4) Demo Tools - Work with advertising agencies to select demo tools (e.g., key displays, grout sample boards) - Place orders and monitor execution and production within established deadlines 5) Promotional Activities - Prepare and maintain the promotional activities calendar - Calculate and plan promotional campaigns (in coordination with the sales team and based on agreed objectives) - Monitor implementation and analyze promotional campaign effectiveness 6) Price Lists: prepare and update price lists 7) Manage new product introductions and product discontinuations 8) Digital: - Manage website content and updates - Develop and execute a Social Media content calendar (Instagram, Facebook) 9) Work with internal Henkel systems and resources (PIM, DAM) 10) DIY Opinion Leaders / Influencers: - Manage and maintain the database of opinion leaders (builders, contractor teams) - Communicate with opinion leaders - Develop engagement plans and manage related content 11) Internal Documentation and Workflow - Work with SAP (creation and closure of Purchase Orders) - Prepare and execute internal memos and service notes.