Market and Customer Activation Manager - Brasil

About this Position The Market and Customer Activation Manager for Henkel Adhesive Technologies Brazil is responsible to define and align the MCA strategy, with focus on high-impact communication plans that drive customer engagement and sales growth. The role, with team responsibility, bridges strategy and execution — developing content, managing digital channels and social media, orchestrating trade show presence, and launching campaigns tied to product innovation — while collaborating cross-functionally with sales, product management, and technical teams, and rigorously measuring ROI to optimize marketing investment. What you´ll do Develop and implement the annual marketing communications plan for Henkel Adhesive Technologies Industrial in Brazil, defining priorities across channels, aligning budget allocation to strategic objectives, and positioning Henkel as a thought leader at key industry events and trade shows Build and execute an integrated content strategy aligned with global and regional direction, adapting campaigns, messaging, and product launches to local market needs and audience expectations Drive customer engagement and sales growth through innovative communication channels, local activations, and a strong digital presence — including social media, SEO, CRM-linked campaigns, and performance dashboards Implement lead management processes integrated with CRM tools to capture, track, and convert marketing-generated leads into sales opportunities, measuring ROI across all campaigns and events Collaborate cross-functionally with sales, product management, technical teams, and regional leadership, while managing external agencies and vendors to ensure brand-aligned, high-quality execution within budget.