SENIOR DIGITAL MARKETING ANALYST

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. KEY RESPONSBILITIES: 1. Website & Digital Experience Ownership • Own and manage DDN pages on <TE.com>, ensuring content clarity, navigation ease, and improved user experience. • Lead Digital Experience Enhancement Programs for DDN, including strategic planning, execution and measurement. • Identify and implement enhancements across customer journeys to improve engagement, path to product, and conversion. • Partner with COE for overall <TE.com> enhancements 2. Search & Findability • Lead search optimization efforts (internal <TE.com> search + external SEO/GEO) to improve content discoverability and product visibility. • Conduct keyword research, search insights analysis, and content optimization to increase targeted traffic. • Partner with COE Search and Product Data teams to improve taxonomy, product data quality, and metadata. 3. Digital Insights & Customer Journey Analytics • Analyze digital behavior using Adobe/Google Analytics to identify friction points and recommend improvements. • Develop insights dashboards and regular reporting on engagement, conversions, and <TE.com> performance. • Drive data driven recommendations to influence content strategy, navigation design, and digital channel optimization. 4. Cross Functional Digital CX Programs • Partner with Product, Engineering, Sales and COE to align and execute digital experience improvement programs. • Support ABM and campaign teams by ensuring landing pages, product pages, and navigational flows are optimized for target personas. 5. Promotion & Engagement Support • Support digital promotions, sample campaigns and pipeline generation programs through website/UI enhancements. • Monitor <TE.com> performance regularly and proactively suggest tests or improvements (A/B testing, content structure, CTA updates). Qualifications • Bachelor’s degree or above in Digital, Marketing or related field. • 8+ years of experience in digital experience/marketing (B2B preferred). • Hands on experience with: o Website CMS (AEM preferred) o Analytics platforms (Adobe Analytics, Google Analytics) o SEO/SEM tools (SEMrush, Google Ads, Search Console) o UX research, customer journey mapping o HTML code is a plus • Strong analytical mindset with ability to translate insights into concrete actions. • Excellent communication and collaboration skills with experience influencing cross functional stakeholders. • Self driven, detail oriented, and comfortable working in a matrixed and fast-paced global organization.