BSTVN - Sell out Leader - B2B2C

Bridgestone is dedicated to "serving society with superior quality." Our mission and values ensure world-class customer service and inspire us to be an outstanding corporate citizen in the communities in which we live and work. Our engineers push the boundaries of what’s possible to improve performance, safety and quality. Like you, we’re driven to be the best. And it starts with our passion for innovation. Job Summary Job purpose: Lead the development and optimization of distribution channels (FMC, Retailer, Sub Dealer, Fleet, etc.) to ensure sell-in and sell-out growth, expand market coverage, and improve channel operational efficiency in the tire industry. Responsibilities 1. Channel Strategy & Planning -Develop and execute channel strategies across key segments: FMC Dealer |Retailer |Sub Dealer |B2B2C: End-user |B2B2B: Fleets - Analyze market trends, competitor landscape, and customer behavior to define strategic direction - Design and implement coverage expansion plans by region and channel. 2. Channel Development & Expansion - Identify, evaluate, and onboard new potential partners. - Develop standardized channel models: Family Channel (FMC) | Multi brands tire shop (RTL) | B2B partner (Fleets) |Retail chain (Sub DLR) |Whole-seller (WSL) - Establish partner selection criteria, segmentation, and management framework - Expand the FMC network to increase coverage in strategic areas, fill vacant areas, and reach key dealers in region. 3. Channel Performance Management - Monitor and manage channel performance: Sales performance (Sell-in), Service & operation standard| Develop Sell-out performance management - Development and implementation: Brand identity management ensure comply with Brand guildline | Channel support policies | Collaborate closely with Sales teams to drive performance 4. Budget Management & Cost Efficiency - Plan, allocate, and manage channel development budgets. - Ensure effective and efficient use of budget aligned with business priorities and growth targets - Monitor spending, track ROI, and optimize resource allocation across channel projects. - Identify cost-saving opportunities while maintaining or improving program effectiveness 5. Channel Activation & Sell-out Support - Work with Promotion, Brand, and Product teams to execute: o In-store campaigns (POSM, promotions, activations) o Sales promotion program to support sales - Enhance customer experience at point-of-sale (visual merchandising, product display, sales advisory) 6. Cross-functional Collaboration Act as a key interface with: Sales (Sell-in) | Marketing (branding & activation)| Product (portfolio & positioning) |Procurement (Execute projects) |Finance (Budget management). Develop internal processes to ensure efficient work execution and completion. 7. Team Leadership: - Lead and develop the Channel Development team - Set KPIs, coach team members, and drive performance management - Build team capabilities in channel strategy, retail execution, and market insights Requirements Education: University graduated from majors: Automobile Technology, Business administration, Marketing. Experience: • At least 5 years of experience in: Channel Development / Sales (Retail) / Trade Marketing • Preferred industries: Tire, automotive aftermarket, or FMCG with strong distribution networks • Experience working with: Dealer networks, Fleets, or retail chains. Skills Strong strategic thinking with execution capability • Solid business and data analysis. • Partner development and negotiation skills • Understanding tire market dynamics is a strong advantage • Leadership and stakeholder management • Working independently, proactively and well teamwork • Communication and interaction • Proficient MS office. Language: Influent English in speaking and writing. Local contract terms only Understanding that Serving Society with Superior Quality is our heritage and our mission, and embracing our responsibility to future generations as a global leader in our industries, Bridgestone and its teammates around the world employ innovation and technology to improve the way people move, live, work and play.