Entertainment & Lifestyle Campaign Specialist

Job Description At CelcomDigi, we are building Malaysia’s leading telco-tech ecosystem, redefining customer experiences across lifestyle and entertainment services. Join us in shaping the next generation of seamless, intelligent experiences for millions of Malaysians. As an Entertainment & Lifestyle Campaign Specialist , you will support the execution and operations of digital campaigns across rewards, entertainment, and lifestyle categories within the CelcomDigi ecosystem. You are: (personality/competencies, etc.) Detail-oriented and execution-focused, with a strong sense of ownership in managing a roadmap of campaigns across rewards, lifestyle, and entertainment categories. Digitally-savvy with a good understanding of digital journeys; able to support optimisation of campaign placements across app, web and social platforms to drive engagement and conversion. Performance-driven, comfortable in driving take up and conversions which ultimately grow revenues and user engagement. Familiar with consumer trends across lifestyle and entertainment pillars, sensitive with Malaysians’ seasonal demands and able to propose and execute campaigns that resonate well with segments. Strong coordination skills with the ability to manage multiple stakeholders, timelines, and campaign deliverables efficiently. Responsibilities Support the execution and day-to-day management of campaigns across rewards, entertainment, and lifestyle categories, ensuring accurate setup, fulfilment, and timely launches. Manage operational processes including voucher setup, inventory tracking, and content refresh to ensure consistent offer availability and compelling campaign propositions. Optimise in-app placements (e.g. banners, listings, prioritisation) to improve visibility, engagement, and conversion across different campaign categories. Coordinate with merchants, content partners, and aggregators to support campaign setup and updates. Ability to leverage on partners for marketing support to drive better campaign results. Track and report campaign performance metrics (e.g. redemption, engagement, purchase, activation, renewal), and highlight insights or issues for optimisation. Monitor and manage customer service tickets related to rewards, ensuring timely resolution and coordination with relevant internal teams and partners. Support monthly settlement of rewards merchants invoices, verify transactions and confirm invoice amount for processing. Requirements Bachelor’s Degree in Marketing, Business, Communications, or a related discipline. Minimum 4-6 years of experience in managing campaigns with focus on customer acquisitions across digital channels like app, web, and social media. Strong operational and organisational skills with high attention to detail. Comfortable working with data, reporting tools, and tracking performance metrics. Good communication, stakeholder management, and cross-functional collaboration skills.