Digital Media & Insights (Brand, Convergence, Postpaid & Fibre) Specialist

You are: (personality/competencies, etc.) • Curious by nature, consistently going beyond surface metrics to uncover deeper insights and opportunities. • Takes genuine ownership of outcomes, treating each campaign and line of business as their own, with a strong sense of responsibility to deliver business results and optimize every dollar spent. • Brings clarity to complexity, structuring thoughts and ideas in a way that makes data, strategies, and recommendations easy to understand and act on. • Intuitively understands different stakeholder perspectives and able to communicate in a way that builds trust, alignment, and strong working relationships across teams. • Embraces change and continuously evolves, staying ahead of platform developments, new tools, and industry shifts with a strong learning mindset. • Pays strong attention to detail while never losing sight of the bigger picture, ensuring excellence in execution while driving towards meaningful business outcomes. Your Responsibilities: (What is this role all about? What are the expectations of the applicant?) • Craft detailed digital media strategy & plan for the line of business, setting clear marketing objectives with the stakeholders & agencies, including target segmentation, communication strategies and media-mix. • Drive end-to-end campaign execution (e.g. ad campaign structure & setups, UTM tagging, media schedules, creative variations, etc) and handle day-to-day operations to ensure paid digital media campaigns delivered on time. • Collaborate with internal and external stakeholders to manage campaign ideation, activation and executions. • Continuously monitor campaign performance and implement A/B test framework to optimize campaigns for better results. • Generate campaign reports with actionable insights to identify improvement opportunities. • Plan and manage digital media budgets efficiently, forecasting results and maximize ROI to meet business objectives. • Conduct digital ad implementation audits to ensure the setup is optimal and adhering to the best practices. • Create clear and concise creative and media brief to guide campaign development. • Set the right KPIs, report and oversee the effectiveness of paid digital marketing campaigns and identify opportunities for improvement & optimization. Your Merits: • Minimum 6 years of experience in Digital Marketing strategy development, planning & execution, with exposure to telco or service-based industry is a plus point. • Experience working with data and able to setup KPIs, tracking and reporting to capture key metrics. Able to use data storytelling to articulate & craft sounding media strategy, plan and recommendations. • Great communication skills with strong stakeholder management, organizational and project management skills. • Conversant on web & app analytics tools like Google Analytics or Appsflyer and experience in planning for A/B test strategy. • Keen eye on visuals and good copy with experience giving feedback on creative or brainstorm for new concepts. • Prepared for a fast-paced environment and be comfortable making decisions.