Ad Operations Specialist - Digital Marketing (Cebu Onsite)

Client Success Specialist (CSS) Reports to: Client Success Program Manager Department: Digital Marketing / Client Success The Client Success Specialist (CSS) is responsible for the day-to-day management, optimization, and reporting of digital marketing campaigns for Primary-tier accounts. CSSs ensure campaigns are launched accurately, monitored for performance, and optimized to deliver measurable client results. While not client-facing, the CSS plays a critical role in campaign execution, reporting accuracy, and partnership with sales and client enablement functions. CSSs work in regional pods to provide efficient and consistent service, ensuring a positive client experience that supports retention and growth. Key Responsibilities •Manage campaign setup, trafficking, and optimization across assigned accounts, including SEM, display, social, video, email, and audio. •Monitor campaign performance daily/weekly, proactively flagging risks and opportunities. •Generate accurate reports and insights to support monthly client reviews led by sales or enablement teams. •Ensure campaigns are launched on time, with correct assets, targeting, budgets, and tracking. •Execute campaign adjustments, creative swaps, pacing adjustments, and budget reallocations as needed. •Collaborate closely with sales and internal enablement to understand client goals and align campaign execution. •Maintain vendor relationships and coordinate with Ad Ops or external partners for troubleshooting and fulfillment. •Participate in pod team meetings to share insights, resolve issues, and drive consistency across accounts. •Document campaign activity, optimizations, and performance notes in CRM/project management systems (e.g., <Monday.com>). Qualifications •2–4 years' experience in digital marketing, campaign management, or ad operations. •Strong knowledge of digital advertising platforms (Google Ads, Meta Ads, programmatic DSPs, email marketing, etc.). •Proficient in reporting and analytics, with ability to identify trends and optimization opportunities. •Detail-oriented with excellent organizational and time-management skills. •Experience with workflow/project management platforms (<Monday.com>, Freshdesk, TapClicks, Salesforce). •Strong problem-solving skills with ability to troubleshoot campaign issues and coordinate with vendors. •Effective collaborator with both technical and non-technical teams. Success Metrics •Campaign Accuracy: High percentage of campaigns launched correctly, with minimal errors or rework. •Optimization Impact: Campaigns consistently meet or exceed KPIs (CTR, CPL, CPM, etc.). •Reporting Quality: Reports are delivered on time, accurate, and insightful for client-facing teams. •Retention Support: Demonstrated impact on Primary-tier account retention and renewal rates. •Efficiency: Adherence to SLAs for campaign setup, optimizations, and troubleshooting.