Social Media Associate

Responsibilities : Develop and maintain a content calendar for Instagram, and TikTok. Research trends, audience insights, and competitors to inform creative ideas. Collaborate with the creative team to produce engaging video and visual content tailored for each platform. Oversee daily posting, scheduling, and optimization of content. Engage with followers, respond to comments/messages, and foster community growth. Monitor analytics and track KPIs such as views, engagement, follower growth, and conversions. Provide regular performance reports with insights and recommendations for improvement. Test and optimize strategies to maximize audience engagement and ROI. Requirements : Bachelor’s degree in Marketing, Communications, or a related field. 1–3 years of experience in social media management, preferably in a fast-paced or agency environment. Strong knowledge of major social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn) and their analytics tools. Experience in the fashion industry is would be a plus point. Exceptional content creation skills, with experience in graphic design, video editing, and copywriting as a plus. Proficiency in social media management tools like Hootsuite, Buffer, or Sprout Social. Analytical mindset with the ability to interpret data and generate actionable insights. Excellent written and verbal communication skills, with an eye for detail and creativity. Ability to work independently and collaboratively within cross-functional teams. Proven track record of successfully growing social media accounts and executing impactful campaigns Passion for staying updated on social media trends and applying innovative approaches to drive results. Proficient in English both verbally and written.