Typography Designer

Job Title: Typography Designer

About the Role

We are looking for a highly creative

Typography Designer

with a passion for crafting impactful visual communication through typography. This role is ideal for someone who understands how fonts, spacing, hierarchy, and layout influence consumer perception and brand identity. The candidate will play a key role in creating typography-led designs across our FMCG products, packaging, digital platforms, and marketing campaigns.

Key Responsibilities

• Create typography-focused designs for product packaging, labels, and branding materials.
• Develop visually compelling typographic layouts for e-commerce platforms, websites, advertisements, and marketing campaigns.
• Select and pair fonts that align with the brand's identity and enhance readability.
• Maintain consistency in typography across all digital and print touchpoints.
• Design typography-driven promotional creatives, banners, product listings, email campaigns, brochures, and catalogs.
• Collaborate with the Brand and Marketing teams to translate campaign ideas into visually engaging typographic designs.
• Ensure all typography adheres to brand guidelines while maintaining high visual quality.
• Stay updated on typography trends, font technologies, and design best practices.

Required Skills & Qualifications

• Bachelor's degree in Graphic Design, Visual Communication, Typography, or a related field.
• 2–5 years of experience in typography-focused design, branding, or visual communication.
• Exceptional understanding of typography, font pairing, kerning, tracking, leading, grid systems, and visual hierarchy.
• Strong knowledge of layout composition, color theory, and branding principles.
• Proficiency in Adobe Illustrator, Adobe InDesign, Adobe Photoshop, and Figma.
• Strong portfolio showcasing typography-centric projects across print and digital media.
• Excellent attention to detail and ability to maintain consistency across multiple brand assets.

Preferred Experience

• Experience working with FMCG, D2C, retail, or e-commerce brands.
• Knowledge of multilingual typography (English and Indian regional languages is an added advantage).
• Understanding of print production, packaging specifications, and pre-press processes.
• Familiarity with AI-powered design tools to enhance creative workflows.

What We're Looking For

• A designer with a deep appreciation for typography and visual storytelling.
• Someone who believes typography is central to effective brand communication.
• A creative thinker with a meticulous eye for detail and consistency.
• Ability to manage multiple projects while delivering high-quality work within deadlines.