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Account Based Marketing Manager

LambdaTest ยท Noida, UP, India

External listingfull-time24 days ago

About The Role

ACCOUNT BASED MARKETING MANAGER

  • Marketing ยท Growth
  • ๐Ÿ“ Noida ๐Ÿ• Full-Time ๐Ÿงญ 2-5 years

THE MISSION

We aren't automating scripts โ€” we're deprecating the era of manual-heavy testing entirely. TestMu AI is building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.

Drive targeted account engagement and conversion through strategic ABM initiatives and precise budget management.

THE PILLARS OF IMPACT

  • ๐Ÿš€ 1. Strategic Account Engagement (50%)
  • โ€“ Develop personalized campaigns for high-value accounts.
  • โ€“ Leverage LinkedIn ads for precise audience targeting.
  • โ€“ Collaborate with sales for seamless lead handoff.
  • โ€“ Optimize campaigns to exceed conversion targets.
  • โš™๏ธ 2. Budget Management and Optimization (30%)
  • โ€“ Manage and optimize budgets exceeding $20,000.
  • โ€“ Track and report on ROI for marketing spend.
  • โ€“ Ensure efficient allocation of resources across campaigns.
  • ๐Ÿง  3. Creative Development (20%)
  • โ€“ Design impactful landing pages for campaigns.
  • โ€“ Create ad creatives that drive engagement.
  • โ€“ Collaborate with design team for visual assets.
  • MUST-HAVES โ€” DO NOT APPLY UNLESS YOU HAVE THESE
  • โ€“ Hands-on experience with LinkedIn ads
  • โ€“ Managed budgets exceeding $20,000
  • โ€“ Ability to create landing pages and ad creatives
  • THE BAR โ€” WHAT YOU MUST PROVE
  • LinkedIn Ads Expertise: Successfully ran LinkedIn ad campaigns with high engagement rates.
  • Budget Management: Managed marketing budgets over $20,000 with a proven track record.
  • Creative Development: Developed landing pages and ad creatives that enhanced campaign performance.
  • Collaboration with Sales: Aligned marketing strategies with sales targets for improved conversions.

YOUR PATH

Reports to the VP of Marketing, working closely with the sales and design teams. In 12-18 months, potential growth into a Senior ABM Manager role, leading larger-scale initiatives and strategic planning.

Your growth at TestMu AI is mapped to what you ship โ€” not how long you've been here.

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