Account Based Marketing Manager
LambdaTest ยท Noida, UP, India
About The Role
ACCOUNT BASED MARKETING MANAGER
- Marketing ยท Growth
- ๐ Noida ๐ Full-Time ๐งญ 2-5 years
THE MISSION
We aren't automating scripts โ we're deprecating the era of manual-heavy testing entirely. TestMu AI is building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.
Drive targeted account engagement and conversion through strategic ABM initiatives and precise budget management.
THE PILLARS OF IMPACT
- ๐ 1. Strategic Account Engagement (50%)
- โ Develop personalized campaigns for high-value accounts.
- โ Leverage LinkedIn ads for precise audience targeting.
- โ Collaborate with sales for seamless lead handoff.
- โ Optimize campaigns to exceed conversion targets.
- โ๏ธ 2. Budget Management and Optimization (30%)
- โ Manage and optimize budgets exceeding $20,000.
- โ Track and report on ROI for marketing spend.
- โ Ensure efficient allocation of resources across campaigns.
- ๐ง 3. Creative Development (20%)
- โ Design impactful landing pages for campaigns.
- โ Create ad creatives that drive engagement.
- โ Collaborate with design team for visual assets.
- MUST-HAVES โ DO NOT APPLY UNLESS YOU HAVE THESE
- โ Hands-on experience with LinkedIn ads
- โ Managed budgets exceeding $20,000
- โ Ability to create landing pages and ad creatives
- THE BAR โ WHAT YOU MUST PROVE
- LinkedIn Ads Expertise: Successfully ran LinkedIn ad campaigns with high engagement rates.
- Budget Management: Managed marketing budgets over $20,000 with a proven track record.
- Creative Development: Developed landing pages and ad creatives that enhanced campaign performance.
- Collaboration with Sales: Aligned marketing strategies with sales targets for improved conversions.
YOUR PATH
Reports to the VP of Marketing, working closely with the sales and design teams. In 12-18 months, potential growth into a Senior ABM Manager role, leading larger-scale initiatives and strategic planning.
Your growth at TestMu AI is mapped to what you ship โ not how long you've been here.
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