ASO Product Builder

AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based.

Role Overview

• We're looking for an ASO Product Builder to relaunch and grow AppFollow's ASO (App Store Optimization) product, with a strong focus on AI agents and MCP. Reporting to the CEO, you'll work closely with Engineering, Product, and customer-facing teams to turn ASO into a fast-moving, AI-native part of the platform.
• This is a builder role, not just a roadmap owner: we expect you to prototype and ship changes yourself using AI tools — compressing the loop between idea, experiment, and release. You'll collaborate with engineering, design, and data. This is a high-impact IC role reporting directly to the CEO, with potential to grow into a senior product position.

Key Responsibilities

• Relaunch and evolve AppFollow's ASO product
• Design and ship AI-agent and MCP-powered ASO workflows
• Prototype features yourself with AI tools to compress the test → learn → release loop
• Run product experiments and validate against real customer usage data
• Own the ASO roadmap end-to-end: competitor analysis, discovery, specs, delivery, iteration
• Partner with engineering to take prototypes to production-grade

KPIs

• Primary: Iteration velocity (prototypes & experiments shipped), ASO adoption & usage, ASO-attributed revenue (ARR: new & expansion)
• Secondary: Customer outcomes (e.g. keyword ranking improvements delivered), feature quality & stability

Experience

• 3+ years in product management in B2B SaaS — required
• Strong ASO/mobile marketing domain knowledge — required
• Hands-on experience prototyping & shipping with AI tools — required
• Mobile app or gaming industry experience — strong plus
• Remote startup experience, European time zone

Tools (must-have)

• AI: Claud Code/Codex/Cursor, MCP, AI agents
• Analytics: Amplitude, Metabase, SQL
• Design/specs: Figma, Jira/Confluence
• ASO: AppFollow, App Store Connect, Google Play Console, other ASO tools

Skills

• Builder mindset — ships, doesn't just spec
• AI-native: uses LLMs/agents to prototype, automate, and accelerate iteration
• Data-driven, strong analytical and reporting skills
• Product discovery and experiment design
• Comfortable going 0→1 and evolving existing modules

Languages

• Fluent English (required)
• Russian, Spanish, Portuguese, or German (preferred)

What We Offer

• Remote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia)
• Global team across Europe, UK, US, and Brazil
• Conference participation in app, gaming, and ASO events

Benefits & Perks

• Equity options after probation
• Quarterly performance bonuses
• Annual team meetups and company all-hands offsite
• Monthly coworking budget
• Internal hackathons 2–3x per year
• Equipment support (laptop, home office)

Growth

• Direct CEO reporting and executive exposure
• Cross-functional work with Engineering, Product, Sales, and Customer Success
• Measurable impact on company growth

Hiring Timeline

• June: Accepting applications
• July: Interviews
• By mid-August: Final offer

*Timeline may shift depending on candidate volume and quality*