SEO Executive

• Conduct keyword research using various tools (e.g., Google Keyword Planner, SEMrush, Ahrefs)
• Develop and execute on-page and off-page SEO strategies
• Perform technical SEO audits and resolve site errors, crawl issues, and optimization problems
• Optimize website content, metadata, and structure to improve visibility on search engines
• Create and manage backlink-building campaigns to increase domain authority
• Monitor and analyze website performance using Google Analytics, Google Search Console, and other tools
• Keep up to date with search engine algorithm changes and industry trends
• Collaborate with content writers, developers, and designers to implement SEO best practices
• Track and report SEO performance on a weekly/monthly basis
• Identify and execute opportunities to grow organic traffic and conversions

Requirements and skills

• Strong technical understanding of SEO
• Strong written and verbal communication skills
• Understanding of recent history of Google algorithm updates
• Knowledge of the core fundamental principles of SEO and its purpose
• Knowledge of social media platforms and its usage
• Ability to multi-task and open to changing directio
• Bachelor’s degree in Marketing, Business, Communications, IT, or a related field (or equivalent practical experience).
• 6 Months/ 1+ years of proven experience in SEO, digital marketing, or a related role.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog).
• Knowledge of keyword research, on-page optimization, link-building strategies, and content optimization.
• Familiarity with HTML, CSS, and basic website management (WordPress, Shopify, etc.) is a plus.
• Understanding of content marketing, social media, and paid advertising as they relate to SEO.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication skills and the ability to work collaboratively across teams.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.