Senior Analyst

Senior Analyst – Conversion Rate Optimization (CRO) Location: Bangalore – Work on-site 3 days per week Reports To: Engagement Manager – Conversion Rate Optimization (CRO) Role Overview The role requires strong expertise in web analytics, experimentation, customer behavior analysis, journey optimization, funnel analysis, and digital optimization to improve user experience, conversion performance, and business outcomes. The ideal candidate will leverage quantitative and qualitative insights to identify conversion leaks, develop testing roadmaps, and drive data-backed optimization initiatives across the customer journey. As part of the Experience Optimization practice, the individual will work closely with CRO Strategists, Engagement Managers, and other Senior Analysts to understand client goals and deliver data-driven optimization solutions. The ideal candidate should have hands-on experience with analytics platforms, experimentation tools, tag management, and data visualization, along with the ability to translate data into meaningful business insights and optimization opportunities. What You'll Be Doing Key Responsibilities Web Analytics & Implementation Ensure proper configuration of client analytics profiles and verify that tracking codes are correctly implemented across websites. Troubleshoot analytics implementation issues and tracking discrepancies. Analyze digital analytics data using platforms such as Google Analytics 4 (GA4) and Adobe Analytics to identify user behavior trends and conversion opportunities. Perform page-level, journey-level, and funnel analysis to identify conversion leaks and optimization opportunities. Behavior Analytics and Experience Analyze qualitative user behavior data using platforms such as Hotjar, Mouseflow, Microsoft Clarity, and VWO Insights. Interpret heatmaps, session recordings, scroll behavior, click patterns, and engagement signals to identify UX friction. Combine quantitative and qualitative insights to develop stronger CRO hypotheses. Conversion Rate Optimization & Experimentation Review test hypotheses and assist in developing comprehensive testing plans and success metrics. Perform quality assurance (QA) on A/B and multivariate test cells. Calculate and analyse test results to determine statistical significance and business impact. Develop detailed Test Summaries using behavioural analytics and Voice of Customer (VoC) insights. Provide actionable recommendations based on experimentation outcomes. Analytics & Reporting Utilize analytics platforms to analyse test results and provide interpretation, guidance, and optimization recommendations. Collaborate with cross-functional teams to synthesize learnings from multiple data sources into holistic business recommendations. Present insights and recommendations that support data-driven marketing and customer experience decisions. Your Expertise Experience: 2–5 years of experience in Conversion Rate Optimization (CRO), Digital Analytics, Web Analytics, or Experience Optimization. Education: Any Graduate/Post Graduate. Degree in Digital Marketing, Mathematics, Statistics, Economics, or related disciplines is preferred. Prior supervisory experience of at least one year is an added advantage but not mandatory. Technical Skills Experience with CRO platforms such as VWO, Optimizely, Google Optimize, Adobe Target, or similar experimentation tools. Hands-on experience with Google Analytics, Adobe Analytics, Analytics Canvas, Tag Management solutions, and Tag Audit tools. Experience using research and behavioural analytics platforms such as HotJar, CrazyEgg, Microsoft Clarity Zarget, or equivalent tools. Strong understanding of A/B Testing, Multivariate Testing, Design of Experiments, Statistical Hypothesis Testing, and deriving business insights. Strong communication skills with the ability to translate analytical findings into optimization opportunities and executive-level presentations. Experience troubleshooting tracking tags. Understanding cross-channel digital marketing strategies. Who You Are A self-driven individual who leads by example and consistently delivers high-quality work. Fluent in web analytics and passionate about improving customer experiences through experimentation. Curious about emerging trends in digital marketing and continuously seek opportunities to improve user experiences. Comfortable creating testing hypotheses, designing experiments, and validating ideas using data. Confident in working through ambiguity and challenging conventional thinking to improve marketing performance. Creates urgency where required and communicates effectively with clients and internal teams. Collaborative, proactive, and eager to learn while turning ideas into measurable business outcomes. About Us iQuanti is an independent performance marketing company that generates value for clients by utilizing data to drive better business outcomes through digital channels. Beyond campaign strategy, management, and optimization, we engage with clients to understand their business and produce proprietary insights that lead to stronger business results. Through a data science-led approach to client problem-solving, we've created a differentiated suite of product-driven service offerings that we deploy to clients, including a search-predictive efficacy platform called ALPS. We're 350+ people strong worldwide, with hubs in Jersey City and Bangalore. Why You'll Like Working for iQuanti Opportunity to work with Fortune 500 brands and the Top 5 US Banks on high-impact digital optimization and experimentation programs. Gain hands-on experience with enterprise-grade experimentation platforms, analytics tools, and proprietary technologies like ALPS™ and LEAP. Work alongside industry experts in CRO, SEO, Paid Media, Analytics, UX, and Data Science. Benefit from a fast-growing environment with continuous learning, innovation, and cross-functional collaboration. Enjoy a hybrid work model and flexible work culture that promotes ownership, growth, and work-life balance. Explore More Who We Are: iQuanti Official Website Our Success Stories: Case Studies Our Culture: Check us out on LinkedIn and Instagram Our Tech: Explore our ALPS™ Platform and LEAP Insights: Explore the iQuanti Blog