Social Media Manager

Job Title: Social Media Manager

Location: Gurgaon

• Why Habuild? Who We Are.
• We are the biggest advocates of ‘

Ha

bit

Build

• ing’.
• Who Is Habuild?
• Habuild is
• world’s largest online yoga community

, built on a simple but powerful idea

“To do something ordinary every day is extraordinary.”

We are not a fitness app, not just a yoga platform, and not another wellness startup. We are a movement, a community of habit builders helping people regain control over their health and mind through small, consistent actions.

With over

1.27 crore+ members across 169 countries,

Habuild helps everyday people, mostly mothers, fathers, and working professionals 40+ build lifelong habits.

Our Scale & Impact

1.27 Cr+ members across 169 countries

Just 25 countries to go, will you help us take yoga everywhere?

6 World Records (including a Guinness World Record!)

From 2000+ consecutive days of yoga to the largest online class with 7.52 lakh participants — we’re grateful to be breaking our own records, join the party next time?

6 lakh+ people practice yoga every single day with Habuild

A daily dose of health, joy, and mom-style ashirvaad, good for everyone including you.

2.5M+ subscribers on YouTube

We don’t even count family members anymore, they just show up every morning. Don’t believe it?

Attend a free session

.

But, you have never heard about us? Well, ask your mom or chachi or bua or bhabhi or that aunty (or uncle) in your building who always gave you a tough competition when it came to catching the lift about Saurabh Bothra and/or Habuild and you’ll know!

Because, behind every number is a story, a 59-year-old woman who finally walked the ramp and won a beauty pageant, a 45-year-old who overcame pain to dance again. We’ve members from a 13 month old to a 103 year old, all attending the same session and are part of a community that shows up, no matter what.

Role Overview

• We’re looking for a creative, data-driven Social Media Manager to lead Habuild’s presence across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
• You’ll own the content calendar and performance analysis — ensuring Habuild’s digital presence inspires, educates, and builds trust every day.

Key Responsibilities

Content & Campaigns

• Own the monthly social media calendar strategy across platforms.
• Collaborate with content teams to conceptualize campaigns for topical moments (International Yoga Day, New Year, Women’s Day, etc.).
• Maintain brand tone across all touchpoints.

Analytics & Performance

• Track platform metrics (reach, engagement, saves, shares, follower growth).
• Analyze weekly/monthly performance and optimize accordingly.
• Build reports that connect engagement metrics to business KPIs (sign-ups, retention, sentiment).

Online Reputation Management (ORM)

• Lead Habuild’s social listening & community response across Instagram, YouTube, Google Reviews, and WhatsApp to increase engagement.
• Monitor brand mentions and user feedback in real-time.
• Create a clear ORM SOP: escalation matrix, tone of voice, and response turnaround time.
• Turn negative experiences into brand moments — respond with empathy, resolve quickly, and celebrate recoveries.

Community Building

• Nurture Habuild’s digital communities especially YT and Instagram followers.
• Engage with user-generated content, comments, and testimonials.
• Amplify stories of transformation and consistency from the Habuild community.

Coordination & Workflow

• Collaborate with internal teams (Design, Product, Ops, PR) for campaign execution.
• Brief, manage, and review freelancers or partner agencies (designers, editors, ORM tools).
• Stay updated with trends in wellness, yoga, and social media, test new formats before others do.

Requirements

• 5-7 years of experience in managing brand social media (preferably in wellness, consumer tech, or lifestyle).
• Strong understanding of content formats, storytelling, and community building.
• Hands-on with tools like Meta Business Suite, YouTube Studio, Google Sheets, and social listening platforms (Sprout, Hootsuite, etc.).
• Excellent written communication - English + basic Hindi proficiency preferred.
• Calm under pressure, empathetic in tone, and obsessive about brand perception.

Additional Preferences (Nice to Have)

• Familiarity with project management tools like ClickUp or similar platforms to support smooth collaboration and workflow management.
• A proactive and ownership-driven mindset, with the ability to take initiative and bring new ideas to the table.
• A strong team player who contributes positively to both work outcomes and team culture.
• A flexible, learning-oriented approach, with openness to explore cross-functional exposure and support wherever required.

Content Creation & Ideation

• Contribute actively to content ideation by bringing fresh, creative ideas aligned with Habuild’s brand voice and community ethos.
• Develop engaging scripts, copies, and captions across formats to drive meaningful audience interaction.
• Build and execute storytelling playbooks that enhance engagement and strengthen brand recall across platforms.
• Collaborate with internal teams and agency partners during brainstorming sessions to shape impactful content narratives and campaigns.