Digital Marketing Account Strategist - Homebuilding Industry

**This is a remote working position. You may reside anywhere within the United States.**

Do You Convert is seeking an experienced new home digital marketer to help manage search engine marketing, Facebook/Instagram, email marketing, and other marketing activities for home builders and developers across North America. We continue to experience exponential growth and increasingly high demand for our results driven solutions. **You do not need to be a current expert in every area - we will help you with training and support as you ramp up your knowledge!**

This position touches many different marketing channels that drive qualified traffic to the home builder's website. To be successful will require managing budgets, ad targeting, and creative - as well as top notch customer service and empathy for those on the team of our builder partners.

## **Facebook / Instagram Ad Responsibilities**

• Manage the creation of campaigns based on stated goals of client
• Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features.
• Track, report, and analyze website analytics on all social campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and images for all social campaigns to maximize ad spend ROI
• Coordinate with individual builder partner requests and goals

## **Search Engine Marketing Responsibilities**

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features.
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor SEM campaigns
• Identify SEO opportunities based on SEM data and results
• Coordinate with individual builder partner requests and goals

## **Other Marketing Responsibilities**

• Edit and update existing email marketing templates
• Regular analysis and reporting of research findings
• General support and assistance for our builder partners

## **Requirements**

• Home builder experience required
• 3+ years of proven digital marketing experience and success driving traffic that converts
• 2+ years of previous experience with both paid search and social advertising
• Experience with Google Analytics - experience with Google Data Studio a plus
• Strong analytical, technical, and written communication skills
• Willingness to learn from our proven team members and also an ability to self-teach when provided with great resources to draw from
• Organized and driven approach to your career
• A general passion for House Hunters International on HGTV *(optional, but strongly encouraged!)*

## **Travel**

• No travel required