Junior Content Strategist

Job Title: Junior Content Strategist About The Role: Responsible for translating brand, product, acquisition, and campaign objectives into structured content strategies that improve search visibility, product understanding, qualified traffic, lead quality, merchant activation, and campaign performance across owned, social, and paid supported channels. What Will You Do: Search Engine & LLM Authority: Formulate and execute comprehensive content plans designed to strengthen DOKU’s organic authority across mainstream search engines and emerging AI/LLM discovery platforms. Product Clarity: Ensure that sophisticated DOKU payment products are communicated clearly, consistently, and contextually across all consumer-facing touchpoints. Acquisition Funnel Generation: Develop targeted content frameworks focused on driving qualified web traffic to product pages and landing pages. Lead Nurturing Optimization: Create structural nurturing assets and clear transaction-oriented materials specifically designed to qualify and progress high-intent merchants.. Design onboarding documentation, educational step-by-step lifecycles, and interactive materials aimed at accelerating merchant activation rates post-account verification. Campaign Integration & Paid Media Support: Deliver strategy briefs for priority campaigns, review calendars, and insert sharp, transaction-oriented Calls-to-Action (CTAs) into paid media frameworks. Merchant Growth Platform Evolution (<doku.promo>): Drive the structural transformation of the <doku.promo> domain from a basic promotional hub into a performance-driven merchant collaboration and visibility platform. What we are looking for: Bachelor’s Degree (S1) in Marketing, Communications, Journalism, English, Business, or a closely related field. Minimum 4–6 years of progressive experience handling content strategy, B2B inbound marketing, or copywriting, with a strong preference for backgrounds within high-velocity Fintech, SaaS, or digital payment platforms. Soft Skill Requirements: Strategic Problem Solving & Balancing Focus. Cross-Functional Orchestration (Influence without Authority). Analytical & Growth Mindset Customer & Merchant Centricity Technical Skill Requirements: Strong understanding of SEO & AI Discovery Architecture. Proficiency in Fintech Framework & Product Translation. Familiarity with content management systems (CMS), SEO tools, and marketing platforms. Funnel UX & Conversion Mechanics. Agile Content Operations & Data Tooling.