Brand Manager

Must-have Experience : 3–5 years in Brand Management / Advertising Role Summary We are looking for a passionate and strategic Brand Manager to lead the brand narrative for our residential projects. The ideal candidate will be responsible for developing and executing high-impact brand campaigns, shaping consumer perception, and driving brand salience across traditional and digital channels. This is a high-ownership role requiring creative thinking, market understanding, and sharp execution. Key Responsibilities Develop and implement end-to-end brand campaigns for project launches and brand-building initiatives. Translate project briefs into strong creative routes and supervise agency execution across Print, TV, OOH, Digital, Radio, and BTL. Build differentiated brand positioning in new markets (e.g., Hyderabad, Pune Dubai). Lead ATL & BTL media planning in collaboration with internal teams and media agencies. Work with in-house creative teams and external partners to ensure high-impact creatives and timely rollouts. Own brand messaging, tonality, and consistency across platforms and touchpoints. Track campaign performance, analyze insights, and optimize for impact and ROI. Develop region-specific brand communication keeping in mind local nuances and consumer behavior. Work with cross-functional teams (Sales, Digital, Research, Product) for cohesive execution. Key Skills & Competencies Strong storytelling and communication skills. Experience in handling creative agencies and media planning. Deep understanding of consumer insights and market dynamics. Ability to convert business briefs into strong creative communication. High sense of aesthetics, attention to detail, and passion for branding. Comfort with fast-paced, high-pressure environments and multiple deadlines.