Area Manager - Petrochemical Sales

1. Sales Channel Development

• Provide inputs for channel development plan.
• Attract and develop recognized channel partners and traders.

2. Customer Relationship Management

• Build strong relationships with customers to understand requirements, quality, and service expectations.
• Develop and maintain annual MOUs with customers.
• Ensure Nayara becomes a preferred supplier in the polymer industry.

3. Demand Mapping and Sales Planning

• Refine Nayara’s grade plan after detailed demand mapping.
• Prepare customer-wise/grade-wise monthly, quarterly, and annual plans.
• Achieve sales targets and contribution as per the committed business plan.

4. Sales Execution and Coordination

• Focus on key customers with a well-drawn visit plan.
• Liaise with operations, warehouse, and logistics teams for timely deliveries.
• Regular follow-up with channel partners for orders and commercial issues.
• Handle settlement of customer claims.
• Enhance reach and penetration of products in the territory.

5. Market Intelligence and Feedback

• Monitor and provide feedback on competitor activities, market trends, and price movements.
• Track imports by customers/traders and provide pricing inputs.
• Prepare brief market reports on a weekly/monthly basis.

6. Product Development and Technical Support

• Work with Technical Services for new grade development.
• Provide technical support for existing grades.
• Attend and resolve customer complaints.

1. Made by Jobholder:
   • Feedback for suitable channel partners and traders in the territory.
   • Implement seed marketing for system readiness.
   • Prepare customized deals for key accounts in line with marketing and pricing plans.
   • Determine service levels for customers.
2. Recommendations to Superior:
   • Terms of MOUs with customers and channel partners.
   • Regional sales development plan.
   • Pricing feedback based on local market monitoring.
   • Customer expectations and improvement suggestions.

1. Qualification:
   • Engineer / MBA – Marketing.
2. Experience:
   • 7–10+ years of experience with strong exposure to the Indian petrochemical industry, including polymers.
   • Strong relationship skills and a solid network in the polymer industry.