Marketing Data & AI Specialist - The Netherlands

Join Planon, a leading provider of software solutions for the real estate and facility management industry. As a Marketing Data & AI Specialist, you will play a crucial role in turning data into meaningful marketing action. You will develop measurement frameworks, analyze performance, create scalable reporting, improve data quality, apply AI and automation, partner across the business, and support adoption. This role requires a minimum of 5 years of experience in marketing analytics or a comparable data-focused role, strong hands-on experience with marketing data, and a good command of written and spoken English.

• Bouwen van meetfundamenten: Ontwikkelen van meetkaders, trackingstrategieën, taggingstructuren en KPI-modellen.
• Omzetten van prestaties in actie: Analyseren van kanalen, campagnes en klantreizen, en het bieden van inzichten.
• Creëren van schaalbare rapportage: Bouwen en onderhouden van dashboards, prognoses en rapportages.