Chief Marketing Officer - Marketing and Digital.Marketing and Digital

To define and lead MTN Benin’s end-to-end commercial, marketing and digital growth strategy, accelerating the company’s transformation from a traditional telecommunications operator into a platform-led TechCo and positioning MTN Benin as the country’s leading digital operating system. The role is accountable for driving sustainable revenue growth, increasing customer and market value, strengthening brand leadership, and building scalable digital businesses. It leads the development, commercialisation and monetisation of customer propositions, products, platforms, channels and ecosystem partnerships across connectivity, fintech and digital services. The role orchestrates the full customer lifecycle, from acquisition and onboarding to engagement, monetization, loyalty and retention.