Chief Marketing Officer, Factor Europe

**About Factor**

Factor is the #1 ready-to-eat brand for people who see personal health as a key ingredient to achieving their goals. Developed by chefs and dietitians, Factor makes healthy eating effortless, enjoyable, and full of flavor. Part of the HelloFresh Group, Factor is the fastest-growing business in the group, and we are now building the next chapter in Europe.

**About the role**

We are looking for a senior marketing leader to own Factor's European growth. You will run the full marketing agenda across multiple markets: acquiring new customers efficiently, owning the P&L across countries, and building the partnerships and channels that will take Factor beyond direct-to-consumer. This is a lean, flat team that moves fast. You will have full accountability for European decisions, and you will work directly with the leadership team to shape where the business goes next.

**What you'll do**

• **Scale new customer acquisition at efficient CAC.** Own the social-first growth engine (Meta, influencers, and partnerships) and keep it efficient as spend grows significantly.
• **Own the P&L across multiple markets.** Set and deliver marketing plans, targets, and budgets, and make the trade-offs between markets and channels.
• **Grow the partnerships network.** Expand our rolodex of influencers and strategic partners that feed the acquisition engine.
• **Lead creative with a clear point of view.** Oversee creative functions and set a direction for how Factor shows up for customers.
• **Partner with finance.** Work with finance on business planning, forecasting, and end-to-end customer retention.
• **Prepare new growth channels.** Build toward new distribution channels such as retail and B2B over the next 12 to 18 months, establishing revenue lines beyond direct-to-consumer.
• **Build and lead a lean, high-performing team.** Create clear accountability and keep the organization flat, adding capacity only where the opportunity is clear.

**What you'll bring**

• **Senior marketing leadership at a scaled European subscription or e-commerce brand**, with a track record of growing new customer volume at efficient acquisition costs.
• **P&L ownership across several countries.** You have been accountable for results, not only for marketing activity.
• **General management experience.** This can come from business, strategy, or consulting roles, or from end-to-end management, including at a smaller company.
• **Multi-market exposure.** You have led or covered several markets as part of your scope.
• **Hands-on leadership.** You are comfortable diving deep yourself and are not only a manager of managers. Earlier-stage or high-growth experience is a strong plus.
• **Data-driven judgment.** You are fluent in data and use it to make fast, clear decisions.
• **Speed and agility, relentless prioritization, and a growth mindset.** You thrive in fast-moving environments and focus on what moves the business.
• **Customer centricity.** You put the customer at the center and work well across functions, including operations and finance.

**What we offer**

• Enjoy 20% off HelloFresh and 40% off Factor_ subscriptions.
• Access the "Benefits at Work" platform for discounts on brands like Nike, <Bol.com>, and IKEA.
• You'll receive a HelloFresh laptop and phone.
• Build your future with a pension plan through Aegon Cappital (age-based rates, 50/50 split).
• Receive a 7,5% discount on additional health insurance at Zilveren Kruis (2026), plus free access to Headspace and OpenUp.
• Get discounts on ClassPass and gym memberships via Bedrijfsfitness Nederland, plus free bootcamp classes (Amsterdam).
• Benefit from a flexible hybrid work setup with a €2.45 daily remote work allowance.
• Start with 24 days of annual leave (pro-rata), plus one additional day per year of service (up to 30 days total).
• Full reimbursement for 2nd-class public transport to the office, and €0.23 per km for car/bicycle travel.
• Participate internal/external opportunities aligned with our Job Framework, and join our cross-market mentoring program.
• Enjoy fresh homemade lunches in the office (€20/month), weekly *vrij-mi-bo* (Friday drinks), quarterly strategy sessions, and team events.

###