Senior Manager - Brand and Communication.Consumer

Reporting to the Chief Marketing and Digital Officer, the Senior Manager, Brand and Communications is the custodian of the MTN brand in Benin. The role builds a trusted, desirable and consistent brand across all touchpoints, and translates MTN Benin’s business plan into integrated through-the-line (ATL, BTL, digital) brand and marketing communications, go-to-market execution, and events and sponsorship programmes that drive brand preference, customer acquisition, retention and ARPU growth across Consumer, MoMo/Fintech, Enterprise, Home and Digital.