Head of Marketing (B2B & Special Projects)

About almentor:
Founded 2016 with a singular vision of empowering lifelong learning and personal growth for all, through accessible and impactful education, almentor became the leading online learning platform that offers a high-quality education to learners around the world.
Our Mission:
🚀 almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities.
Role Overview:
almentor
is seeking an experienced, results-driven Regional B2B & Projects Marketing Manager to lead marketing activities supporting our B2B SaaS business and strategic projects across the Middle East.
The role focuses on generating qualified business opportunities, supporting revenue growth, strengthening relationships with existing customers, and managing marketing activities associated with Almentor’s strategic projects. The successful candidate will combine commercial understanding with hands-on marketing execution, working closely with Sales, Business Development, Account Management, and Project Delivery teams.
As the Head of Marketing, you will:

1. B2B Marketing & Lead Generation:

Develop and execute regional B2B marketing strategies aligned with Almentor’s commercial objectives.
Generate qualified leads through digital campaigns, LinkedIn, email marketing, webinars, events, and other relevant channels.
Partner with Sales and Business Development to identify target organizations, industries, and decisionmakers.
Develop account-based marketing campaigns targeting strategic accounts.
Manage marketing campaigns from initial awareness through qualified sales opportunities; support lead nurturing and conversion.
Create sales enablement materials, customer success stories, presentations, and marketing content.
Track marketing-generated opportunities and their contribution to closed-won business.

2. Existing Customer Communications & Engagement:

Develop communication plans that help maintain strong relationships with existing B2B customers.
Lead customer newsletters, product updates, webinars, success stories, and customer events.
Collaborate with Account Management to support retention, renewals, upselling, and cross-selling.
Develop customer testimonials and case studies highlighting successful partnerships.
Ensure consistent, relevant communications across regional markets.

3. Strategic Projects Marketing:

Work with Project Delivery teams to plan and execute marketing activities required by Almentor’s strategic projects and client contracts.
Translate project marketing requirements into implementation plans, timelines, budgets, and deliverables.
Manage learner acquisition, registration, project awareness, and promotional campaigns.
Oversee project social media management, content calendars, posting, paid digital campaigns, and performance marketing.
Coordinate email, SMS, and other learner communications, campaign creatives, videos, and promotional materials.
Support project launches, webinars, events, and stakeholder engagement.
Coordinate clients, internal teams, and external agencies; monitor results and deliver agreed commitments on time and to quality standards.

4. Digital Marketing & Content Management:

Manage Almentor Business digital marketing activities across relevant channels.
Develop content calendars reflecting commercial priorities and project needs.
Plan and execute campaigns on LinkedIn, Meta, Google, and other appropriate platforms.
Oversee social media content, publishing, and community engagement.
Coordinate copywriting, design, video content, and other campaign assets; maintain brand consistency.
Analyze campaign data and continuously optimize performance.

5. Regional Marketing Planning & Execution:

Plan and implement marketing activities across Egypt, KSA, UAE, Oman, Iraq, Syria, and Qatar.
Tailor messages and campaigns to local market needs, customer segments, and business priorities.
Work with regional commercial teams to identify opportunities and coordinate business development initiatives.
Conduct market and competitor analysis; support regional events, webinars, and partnerships.

6. Marketing Operations & Performance Management:

Develop quarterly and annual marketing plans aligned with business targets and project needs.
Manage budgets, marketing resources, and outside suppliers efficiently.
Track campaign performance, marketing-generated leads, and revenue contribution; maintain reporting dashboards.
Ensure timely execution of multiple campaigns and project deliverables while balancing priorities.
What we're looking for:
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
6–9 years of relevant marketing experience, including significant B2B marketing exposure.
Proven record of generating qualified B2B leads and contributing to pipeline and revenue growth.
Experience in SaaS, EdTech, technology, or professional services strongly preferred.
Experience across Middle Eastern markets is an advantage.
Knowledge of LinkedIn marketing, Meta Ads, Google Ads, email marketing, CRM, and marketing analytics.
Experience in marketing automation, lead nurturing, account-based marketing, social media, and external supplier coordination.
Excellent Arabic and English communication, planning, project management, and stakeholder management skills.